Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use When it comes to setting up a website, one small decision can have a
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How to Find Orphan Pages and What to Do With Them Not every page on your website is easy to find or access—some can actually be hidden away with no in
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Want to supercharge your content strategy? Stop overlooking your competitors’ reviews—they’re a goldmine hiding in plain sight. What Competitor Review
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I had the pleasure of speaking at the West Linn Historical Society’s Ignite event, where I shared a whirlwind tour through the last 30 years of search
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What if your AI tools could do more than write content—what if they could blast through team silos? That’s precisely the benefit Harvard Business Scho
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Content Pillars 101: A How-To Guide for Beginners Have you ever written blog posts for your website and found yourself asking, “ Why isn’t any of this
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Exploring Different Types of Website Structures and How They Impact UX & SEO Thinking about building a website but unsure how to structure it? An
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How to Structure a Website to Improve Navigation & SEO A well-organized website isn’t just about aesthetics—it plays a huge role in user experienc
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Exploring Different Types of Website Structures and and How They Impact UX & SEO Thinking about building a website but unsure how to structure it?
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Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact Keywords are the backbone of SEO, helping search engines connect user
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Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is key to keeping your website relev
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What Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the same level
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“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had transformed
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“Do we even need copywriters now that we have AI tools like Claude and ChatGPT?” That’s a valid question — after all, even a few so-so-prompts entered
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Raise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋♀️ Yup, we’ve all been there! Here are si
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Google’s AI Overviews are everywhere… According to a Botify x DemandSphere study analyzing 120,000 keywords across 22 websites, Google’s AI Overviews
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The Future of Google: How AI Overviews & Chatbots Are Redefining Search The relationship we used to have with Google was simple. It was a fair-use
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In the early days of AI writing tools, I warned everyone about the dangers of AI-generated content. After discussing SEO copywriting best practices fo
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Boost Your Business with a Step-by-Step Guide to Local SEO Audits Local SEO is a game-changer, especially if your business depends on customers from a
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When to Update Blog Posts and Why It Matters in SEO Content is the backbone of any successful website. And when it comes to SEO, it’s not just about h
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