“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had transformed
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“Do we even need copywriters now that we have AI tools like Claude and ChatGPT?” That’s a valid question — after all, even a few so-so-prompts entered
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Raise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋♀️ Yup, we’ve all been there! Here are si
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Google’s AI Overviews are everywhere… According to a Botify x DemandSphere study analyzing 120,000 keywords across 22 websites, Google’s AI Overviews
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The Future of Google: How AI Overviews & Chatbots Are Redefining Search The relationship we used to have with Google was simple. It was a fair-use
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In the early days of AI writing tools, I warned everyone about the dangers of AI-generated content. After discussing SEO copywriting best practices fo
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Boost Your Business with a Step-by-Step Guide to Local SEO Audits Local SEO is a game-changer, especially if your business depends on customers from a
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When to Update Blog Posts and Why It Matters in SEO Content is the backbone of any successful website. And when it comes to SEO, it’s not just about h
Read MoreLet’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sourc
Read MoreSponsored by Author Daniel Tannenbaum | Sponsored Date published June 6, 2023 Categories The launch of ChatGPT in November 2022 has been a real game c
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I decided to do something scary and counterintuitive last week. Something so unheard of, that some business owners would think I was crazy. And I may
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Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important k
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What’s New with Screaming Frog SEO Spider 20.0? For SEO experts, our toolkit is crucial. It’s how we make sure we can quickly and effectively assess h
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The Ultimate Guide to Google My Business (GMB) What is Google My Business? Google My Business (GMB) is a free tool that business owners can use to man
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Step-by-Step: How to Optimize Old Blog Posts for SEO Quick question: What do you typically do with your old blog posts? Most likely, the answer is: No
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Understanding Query Deserves Freshness (QDF): Why Fresh Content Matters in SEO You may have Googled something in the past and seen articles just publi
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Everything You Need to Know About Google Local Guide Program If you manage a Google my Business account, you may have seen a few reviews from users wi
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Update: On August 25, Google announced the rollout of the “Helpful Content Update” has begun. The rollout may take up to two weeks to complete. More i
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searchmetrics arrow-right chevron-up chevron-down chevron-left chevron-right clock close search On July 27, Google announced the rollout of the July 2
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Author Fospha Team Date published August 12, 2024 Categories Fospha proudly announces the release of “ Fospha’s Ultimate TikTok Playbook ,” a comprehe
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