Author Fospha Team Date published February 19, 2024 Categories In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation
Read MoreFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem t
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Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev
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Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and B
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Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told you.) 🙄 So many of
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Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice” badge
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“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My frie
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Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good ol’ days, filled with Google Dances, amazing conference
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Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into my brain while I was scanning
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It’s been over two weeks since Google’s March 2024 core update rolled out – and it’s one of the most significant updates I hav
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Strange Referral Traffic Spikes in GA4 and How to Deal with Spammy Referral Traffic Notice a huge spike in your referral traffic in the last month? Co
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The Comprehensive Content Checklist to Boost Your SEO in 2024 In SEO, content is king. Aside from creating new and valuable content, the existing cont
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The Comprehensive Off-Page Checklist to Boost Your SEO in 2024 When it comes to ranking on Google, the work you do on your website is only half the jo
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The Comprehensive On-Page Checklist to Boost Your SEO in 2024 Want to make your pages rank high on Google? You won’t be able to do that if you d
Read MoreTikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through t
Read MoreThe U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America.
Read MoreBest of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model i
Read MorePerformance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain po
Read MoreI noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the S
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One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming convent
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