How to Add Organization Schema and Strengthen Your Brand’s Search Presence If you’re looking to improve your site’s SEO with minimal effort, learning
Read MoreVideoObject is a type of structured data defined by Schema.org that provides search engines with detailed metadata about a video on your webpage. Know
Read MoreAt a recent networking event, a writer with 25 years of experience shared that her boss fired her and replaced her with ChatGPT. He believed AI could
Read MoreSubdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use When it comes to setting up a website, one small decision can have a
Read MoreHow to Find Orphan Pages and What to Do With Them Not every page on your website is easy to find or access—some can actually be hidden away with no in
Read MoreWant to supercharge your content strategy? Stop overlooking your competitors’ reviews—they’re a goldmine hiding in plain sight. What Competitor Review
Read MoreI had the pleasure of speaking at the West Linn Historical Society’s Ignite event, where I shared a whirlwind tour through the last 30 years of search
Read MoreWhat if your AI tools could do more than write content—what if they could blast through team silos? That’s precisely the benefit Harvard Business Scho
Read MoreContent Pillars 101: A How-To Guide for Beginners Have you ever written blog posts for your website and found yourself asking, “ Why isn’t any of this
Read MoreExploring Different Types of Website Structures and How They Impact UX & SEO Thinking about building a website but unsure how to structure it? An
Read MoreHow to Structure a Website to Improve Navigation & SEO A well-organized website isn’t just about aesthetics—it plays a huge role in user experienc
Read MoreExploring Different Types of Website Structures and and How They Impact UX & SEO Thinking about building a website but unsure how to structure it?
Read MoreSeasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact Keywords are the backbone of SEO, helping search engines connect user
Read MoreSeasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is key to keeping your website relev
Read MoreWhat Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the same level
Read More“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had transformed
Read More“Do we even need copywriters now that we have AI tools like Claude and ChatGPT?” That’s a valid question — after all, even a few so-so-prompts entered
Read MoreRaise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋♀️ Yup, we’ve all been there! Here are si
Read MoreGoogle’s AI Overviews are everywhere… According to a Botify x DemandSphere study analyzing 120,000 keywords across 22 websites, Google’s AI Overviews
Read MoreThe Future of Google: How AI Overviews & Chatbots Are Redefining Search The relationship we used to have with Google was simple. It was a fair-use
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