Recent Posts
Digital Trends
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Digital TrendsMarketingFebruary 11, 20250175
Best A/B Testing Tools: My Top Recommendations for Marketers
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Digital TrendsMarketingFebruary 11, 20250192
Content Intelligence: How to Use AI to Power Your Content Strategy
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Digital TrendsMarketingFebruary 10, 20250266
Is AI-Generated Content Good for SEO?: 300+ Web Strategists Weigh In
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Digital TrendsMarketingFebruary 10, 20250239
How to Harness B2B Influencer Marketing to Grow Your Brand
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February 12, 2025038
Everything You Need to Know About Landing Page Design
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’ -
February 12, 2025021
9 Advertising Trends to Watch in 2025 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI -
February 12, 2025036
The HubSpot Sales Blog’s Data-Driven Play That Earned 250k+ Non-Organic Views
The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like almo -
February 11, 20250175
Best A/B Testing Tools: My Top Recommendations for Marketers
No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy -
February 11, 20250192
Content Intelligence: How to Use AI to Power Your Content Strategy
When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just -
February 10, 20250312
NIBSS bets on QR codes as a cash alternative for small-value payments
The Nigeria Inter-Bank Settlement System (NIBSS), the country’s largest payment switch, is betting on QR codes as a cash alternative for small-value t -
February 10, 20250266
Is AI-Generated Content Good for SEO?: 300+ Web Strategists Weigh In
AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it mak -
February 10, 20250239
How to Harness B2B Influencer Marketing to Grow Your Brand
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George weari -
February 7, 20250665
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Fa -
February 7, 20250548
How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief
Popular Videos
Digital Marketing
Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on
The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and
How to Use the Weighted Average Formula in Excel
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks
Small Business
NIBSS bets on QR codes as a cash alternative for small-value payments
The Nigeria Inter-Bank Settlement System (NIBSS), the country’s largest payment switch, is betting on QR codes as a cash alternative for small-value transactions after improving it
Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul
Safaricom and the Kenya Bankers Association (KBA) have proposed that Pesalink become the preferred next-generation fast payment system (FPS) in Kenya, arguing for an industry-led s
Moniepoint mirrors Jack-Dorsey’s Square with new POS
Moniepoint is testing an all-in-one point-of-sale (POS) terminal that combines payment processing, inventory management, and transaction reconciliation. The product is a result of