Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the quest
Read MoreGoogle’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Goo
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Nigerian fintech company OjirehPrime has changed its name to Pryme to expand to Europe, Central Asia, and the United Kingdom. The company said it has
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For Lanre*, a Lagos-based businessman, the past month has been a nightmare. Unable to access customer data, which he has painstakingly collected over
Read MoreThe best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation ema
Read MoreGoogle is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will ha
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Search Engine Land » PPC » Reminder – Google is enforcing stricter rules for consumer finance ad targeting Google will start enforci
Read MoreThe next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages
Read MoreBuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factua
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When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I w
Read MoreSelecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vyin
Read MoreGoogle has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local r
Read MoreMicrosoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s s
Read MoreA new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marke
Read MoreGenerative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without
Read MoreVideos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool fo
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Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seas
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Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a
Read MoreIt was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strate
Read MoreGoogle accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unseale
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