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Latest on SEO, Content Marketing, Email & Social in Nigeria

The AI revolution killed your website traffic. It’s also your biggest opportunity.
Digital TrendsMarketing

The AI revolution killed your website traffic. It’s also your biggest opportunity.

On Johannesburg’s streets, traders remain fiercely cash-first
Digital TrendsSmall Business

On Johannesburg’s streets, traders remain fiercely cash-first

Neexa AI’s Ethan Bampeire on building a startup in Uganda
Digital TrendsSmall Business

Neexa AI’s Ethan Bampeire on building a startup in Uganda

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations
Digital TrendsMarketing

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations

Why creator marketing works for any business [Tips from a creator consultant]
Digital TrendsMarketing

Why creator marketing works for any business [Tips from a creator consultant]

What are brand identity elements? A marketing pro dives in
Digital TrendsMarketing

What are brand identity elements? A marketing pro dives in

Apps push retail investments to ₦516.5bn on Nigeria’s stock market
Digital TrendsSmall Business

Apps push retail investments to ₦516.5bn on Nigeria’s stock market

How to create a content style guide [+ free guide & examples]
Digital TrendsMarketing

How to create a content style guide [+ free guide & examples]

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
Digital TrendsMarketing

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]

AyaHQ is raising $10 million to build a Web3 talent ecosystem
Digital TrendsSmall Business

AyaHQ is raising $10 million to build a Web3 talent ecosystem

Don’t just grow to grow: Real talk from a serial founder
Digital TrendsMarketing

Don’t just grow to grow: Real talk from a serial founder

Correction: After turbulent year, Leatherback shifts to enterprise remittance under new leadership
Digital TrendsSmall Business

Correction: After turbulent year, Leatherback shifts to enterprise remittance under new leadership

Voice is the new logo: Why your brand’s tone matters more than ever
Digital TrendsMarketing

Voice is the new logo: Why your brand’s tone matters more than ever

4 types of emails that get the most engagement [+ 4 emails that fail]
Digital TrendsMarketing

4 types of emails that get the most engagement [+ 4 emails that fail]

Cardtonic is building a super app for everything gift cards, gadgets, and payments 
Digital TrendsSmall Business

Cardtonic is building a super app for everything gift cards, gadgets, and payments 

“I started out of circumstance not ambition”: Day 1-1000 of Microware Solutions
Digital TrendsSmall Business

“I started out of circumstance not ambition”: Day 1-1000 of Microware Solutions

Fintech apps in Nigeria with competitive interest rates on savings
Digital TrendsSmall Business

Fintech apps in Nigeria with competitive interest rates on savings

After turbulent year, Leatherback shifts to enterprise remittance under new leadership
Digital Marketing

After turbulent year, Leatherback shifts to enterprise remittance under new leadership

Signvrse is pushing for real-time sign language interpretation
Digital TrendsSmall Business

Signvrse is pushing for real-time sign language interpretation

Target audience: How to find yours [+ real-life examples]
Digital TrendsMarketing

Target audience: How to find yours [+ real-life examples]

The AI revolution killed your website traffic. It’s also your biggest opportunity.
September 3, 2025

The AI revolution killed your website traffic. It’s also your biggest opportunity.

On Johannesburg’s streets, traders remain fiercely cash-first
September 2, 2025

On Johannesburg’s streets, traders remain fiercely cash-first

Neexa AI’s Ethan Bampeire on building a startup in Uganda
September 2, 2025

Neexa AI’s Ethan Bampeire on building a startup in Uganda

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations
September 2, 2025

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations

Why creator marketing works for any business [Tips from a creator consultant]
September 1, 2025

Why creator marketing works for any business [Tips from a creator consultant]

What are brand identity elements? A marketing pro dives in
August 29, 2025

What are brand identity elements? A marketing pro dives in

Apps push retail investments to ₦516.5bn on Nigeria’s stock market
August 28, 2025

Apps push retail investments to ₦516.5bn on Nigeria’s stock market

How to create a content style guide [+ free guide & examples]
August 28, 2025

How to create a content style guide [+ free guide & examples]

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
August 28, 2025

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]

AyaHQ is raising $10 million to build a Web3 talent ecosystem
August 27, 2025

AyaHQ is raising $10 million to build a Web3 talent ecosystem

Don’t just grow to grow: Real talk from a serial founder
August 27, 2025

Don’t just grow to grow: Real talk from a serial founder

Correction: After turbulent year, Leatherback shifts to enterprise remittance under new leadership
August 27, 2025

Correction: After turbulent year, Leatherback shifts to enterprise remittance under new leadership

Voice is the new logo: Why your brand’s tone matters more than ever
August 26, 2025

Voice is the new logo: Why your brand’s tone matters more than ever

4 types of emails that get the most engagement [+ 4 emails that fail]
August 25, 2025

4 types of emails that get the most engagement [+ 4 emails that fail]

Cardtonic is building a super app for everything gift cards, gadgets, and payments 
August 24, 2025

Cardtonic is building a super app for everything gift cards, gadgets, and payments 

“I started out of circumstance not ambition”: Day 1-1000 of Microware Solutions
August 23, 2025

“I started out of circumstance not ambition”: Day 1-1000 of Microware Solutions

Fintech apps in Nigeria with competitive interest rates on savings
August 23, 2025

Fintech apps in Nigeria with competitive interest rates on savings

After turbulent year, Leatherback shifts to enterprise remittance under new leadership
August 23, 2025

After turbulent year, Leatherback shifts to enterprise remittance under new leadership

Signvrse is pushing for real-time sign language interpretation
August 23, 2025

Signvrse is pushing for real-time sign language interpretation

Target audience: How to find yours [+ real-life examples]
August 22, 2025

Target audience: How to find yours [+ real-life examples]

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Marketing

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Digital TrendsMarketing

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice

Of all the consulting requests I receive, helping executives (or their teams) strengthen their Linke

Marketing career path report: What 100+ marketers told us about growth and job security
Digital TrendsMarketing

Marketing career path report: What 100+ marketers told us about growth and job security

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like tw

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Digital Marketing

How to Use the Weighted Average Formula in Excel

How to Use the Weighted Average Formula in Excel

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks

AI Chatbots: My Top 23 Picks for 2025

AI Chatbots: My Top 23 Picks for 2025

When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human? My skepticism wasn’t unfounded — earlier chatbots I’d interac

10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)

10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)

I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve g

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Small Business

Google taps Nigeria’s Infinity Health Africa for first AI for GovTech accelerator

Google taps Nigeria’s Infinity Health Africa for first AI for GovTech accelerator

Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups Growth Academy: AI for GovTech program,

Kenya’s Ilara Health cuts staff as funding crunch forces restructuring

Kenya’s Ilara Health cuts staff as funding crunch forces restructuring

Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying off an undisclosed number of it

Banking on phone loans, Kenya’s Watu targets $340 million revenue in 2025

Banking on phone loans, Kenya’s Watu targets $340 million revenue in 2025

Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards smartphone lending, which has overtaken motorbike fina

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SEO

Beginner’s Guide to Adding Recipe Schema Markup on Your Site

Beginner’s Guide to Adding Recipe Schema Markup on Your Site

Beginner’s Guide to Adding Recipe Schema Markup on Your Site Getting your recipe content noticed online takes more than just delicious photo

SEO & AI Mode: How It Works & How to Adapt Your Strategy

SEO & AI Mode: How It Works & How to Adapt Your Strategy

SEO & AI Mode: How It Works & How to Adapt Your Strategy Back in 2024, Google CEO Sundar Pichai pushed for the company’s move toward

Why ChatGPT Is Your Creative Wingman — Not Your Replacement

Why ChatGPT Is Your Creative Wingman — Not Your Replacement

I used to treat ChatGPT like a tool. I’d pop in for quick brainstorming and forget about it for weeks. But then something shifted. I started

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