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Latest on SEO, Content Marketing, Email & Social in Nigeria

Video is vital to ecommerce marketing — here’s what marketers need to know
Digital TrendsMarketing

Video is vital to ecommerce marketing — here’s what marketers need to know

Multi-agent AI systems — how this AI tech stack can power your marketing org
Digital TrendsMarketing

Multi-agent AI systems — how this AI tech stack can power your marketing org

Digital payments to power Africa’s $1 trillion cross-border market by 2035, Oui Capital says
Digital TrendsSmall Business

Digital payments to power Africa’s $1 trillion cross-border market by 2035, Oui Capital says

The best video marketing channels to grow your brand this year
Digital TrendsMarketing

The best video marketing channels to grow your brand this year

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]
Digital TrendsMarketing

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

Online advertising: All you need to know
Digital TrendsMarketing

Online advertising: All you need to know

The most effective types of content on social media in 2025 [new data]
Digital TrendsMarketing

The most effective types of content on social media in 2025 [new data]

10 holiday marketing campaign examples + marketing tips
Digital TrendsMarketing

10 holiday marketing campaign examples + marketing tips

Turn your power users into creators (and vice versa)
Digital TrendsMarketing

Turn your power users into creators (and vice versa)

How data obsession became MyFoodAngels’ secret sauce in the first 1,000 days
Digital TrendsSmall Business

How data obsession became MyFoodAngels’ secret sauce in the first 1,000 days

We asked customers how they like to communicate with brands [HubSpot blog survey]
Digital TrendsMarketing

We asked customers how they like to communicate with brands [HubSpot blog survey]

Is Threads losing steam? Here’s what we know [new research]
Digital TrendsMarketing

Is Threads losing steam? Here’s what we know [new research]

Kenyan BNPL startup Watu profits drop 85% to $1.2 million as loan defaults rise
Digital TrendsSmall Business

Kenyan BNPL startup Watu profits drop 85% to $1.2 million as loan defaults rise

Day 1–1000: How Sycamore founders built the fintech from a living room
Digital TrendsSmall Business

Day 1–1000: How Sycamore founders built the fintech from a living room

Debunked by AI: The future of misinformation on social
Digital TrendsMarketing

Debunked by AI: The future of misinformation on social

MTN enters payments market with MoMo Pay targeting cash-heavy informal sector
Digital TrendsSmall Business

MTN enters payments market with MoMo Pay targeting cash-heavy informal sector

Moniepoint, PalmPay, OmniRetail, Paga make FT Africa’s fastest-growing companies list
Digital TrendsSmall Business

Moniepoint, PalmPay, OmniRetail, Paga make FT Africa’s fastest-growing companies list

Roam, M-Kopa top Kenyan firms on FT Africa’s fastest-growing companies list
Digital TrendsSmall Business

Roam, M-Kopa top Kenyan firms on FT Africa’s fastest-growing companies list

How much does AI cost? Here are the industry averages
Digital TrendsMarketing

How much does AI cost? Here are the industry averages

Onafriq appoints former PPRO chief Simon Black as board chair
Digital TrendsSmall Business

Onafriq appoints former PPRO chief Simon Black as board chair

Video is vital to ecommerce marketing — here’s what marketers need to know
May 28, 2025

Video is vital to ecommerce marketing — here’s what marketers need to know

Multi-agent AI systems — how this AI tech stack can power your marketing org
May 27, 2025

Multi-agent AI systems — how this AI tech stack can power your marketing org

Digital payments to power Africa’s $1 trillion cross-border market by 2035, Oui Capital says
May 27, 2025

Digital payments to power Africa’s $1 trillion cross-border market by 2035, Oui Capital says

The best video marketing channels to grow your brand this year
May 27, 2025

The best video marketing channels to grow your brand this year

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]
May 27, 2025

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

Online advertising: All you need to know
May 26, 2025

Online advertising: All you need to know

The most effective types of content on social media in 2025 [new data]
May 26, 2025

The most effective types of content on social media in 2025 [new data]

10 holiday marketing campaign examples + marketing tips
May 26, 2025

10 holiday marketing campaign examples + marketing tips

Turn your power users into creators (and vice versa)
May 26, 2025

Turn your power users into creators (and vice versa)

How data obsession became MyFoodAngels’ secret sauce in the first 1,000 days
May 25, 2025

How data obsession became MyFoodAngels’ secret sauce in the first 1,000 days

We asked customers how they like to communicate with brands [HubSpot blog survey]
May 23, 2025

We asked customers how they like to communicate with brands [HubSpot blog survey]

Is Threads losing steam? Here’s what we know [new research]
May 23, 2025

Is Threads losing steam? Here’s what we know [new research]

Kenyan BNPL startup Watu profits drop 85% to $1.2 million as loan defaults rise
May 22, 2025

Kenyan BNPL startup Watu profits drop 85% to $1.2 million as loan defaults rise

Day 1–1000: How Sycamore founders built the fintech from a living room
May 22, 2025

Day 1–1000: How Sycamore founders built the fintech from a living room

Debunked by AI: The future of misinformation on social
May 22, 2025

Debunked by AI: The future of misinformation on social

MTN enters payments market with MoMo Pay targeting cash-heavy informal sector
May 22, 2025

MTN enters payments market with MoMo Pay targeting cash-heavy informal sector

Moniepoint, PalmPay, OmniRetail, Paga make FT Africa’s fastest-growing companies list
May 22, 2025

Moniepoint, PalmPay, OmniRetail, Paga make FT Africa’s fastest-growing companies list

Roam, M-Kopa top Kenyan firms on FT Africa’s fastest-growing companies list
May 22, 2025

Roam, M-Kopa top Kenyan firms on FT Africa’s fastest-growing companies list

How much does AI cost? Here are the industry averages
May 21, 2025

How much does AI cost? Here are the industry averages

Onafriq appoints former PPRO chief Simon Black as board chair
May 21, 2025

Onafriq appoints former PPRO chief Simon Black as board chair

The incredible ways to get SEO traffic without ever ranking

The incredible ways to get SEO traffic without ever ranking

Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you

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Marketing

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
Digital TrendsMarketing

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, b

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
Digital TrendsMarketing

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no

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Digital Marketing

How to Use Instagram: A Beginner’s Guide [Expert Insights + New Data]

How to Use Instagram: A Beginner’s Guide [Expert Insights + New Data]

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times and not knowing how to use Instagram. With

5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder

5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introve

SEO for Startups: How Startups Can Unlock Growth With SEO

SEO for Startups: How Startups Can Unlock Growth With SEO

SEO for startups can be overwhelming — but don’t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes

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Small Business

The Backend: Why your refunds take forever and how Recital is fixing it

The Backend: Why your refunds take forever and how Recital is fixing it

For most Nigerians, the moment a bank transfer goes awry—money deducted, but no value received—the ordeal begins: emails to customer service, hours on hold, and the gnawing uncerta

“I saw the crypto ban on social media, like everybody else”: Day 1–1000 of Busha

“I saw the crypto ban on social media, like everybody else”: Day 1–1000 of Busha

In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful pivots, and the milestones that

Kenya to scrap tax breaks on startup employee stock options in 2025 Finance Bill

Kenya to scrap tax breaks on startup employee stock options in 2025 Finance Bill

Kenya is proposing to scrap tax breaks on employee stock ownership plans (ESOPs) for early-stage startups, a move that risks gutting one of the few incentives left to attract talen

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SEO

How GenAI Supercharges Content Collaboration and Breaks Down Silos

How GenAI Supercharges Content Collaboration and Breaks Down Silos

What if your AI tools could do more than write content—what if they could blast through team silos? That’s precisely the benefit Harvard Bus

Content Pillars 101: A How-To Guide for Beginners

Content Pillars 101: A How-To Guide for Beginners

Content Pillars 101: A How-To Guide for Beginners Have you ever written blog posts for your website and found yourself asking, “ Why isn’t a

Exploring Different Types of Website Structures and How They Impact UX & SEO

Exploring Different Types of Website Structures and How They Impact UX & SEO

Exploring Different Types of Website Structures and How They Impact UX & SEO Thinking about building a website but unsure how to structu

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