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Latest on SEO, Content Marketing, Email & Social in Nigeria

South African fintechs Paymenow, TymeBank, Omnisient make FT’s Africa fastest-growing companies list
Digital TrendsSmall Business

South African fintechs Paymenow, TymeBank, Omnisient make FT’s Africa fastest-growing companies list

How to boost your marketing game using Threads (Meta’s Twitter rival)
Digital TrendsMarketing

How to boost your marketing game using Threads (Meta’s Twitter rival)

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
Digital TrendsMarketing

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

Correction: Nigerian startup, Allawee, wants to restore fintechs’ confidence in cards
Digital TrendsSmall Business

Correction: Nigerian startup, Allawee, wants to restore fintechs’ confidence in cards

10 African startups opening markets, cutting CO2 & seafarming no one’s talking about yet
Digital TrendsSmall Business

10 African startups opening markets, cutting CO2 & seafarming no one’s talking about yet

Kenyan edtech Craydel expands to Rwanda, taps Nigerian talent in Pan-African push
Digital TrendsSmall Business

Kenyan edtech Craydel expands to Rwanda, taps Nigerian talent in Pan-African push

How to maintain authenticity in your social media strategy — even with AI
Digital TrendsMarketing

How to maintain authenticity in your social media strategy — even with AI

This South African AI-powered edtech helps students land top jobs
Digital TrendsSmall Business

This South African AI-powered edtech helps students land top jobs

“Everything is against you”: The first 1,000 days of PaidHR
Digital TrendsSmall Business

“Everything is against you”: The first 1,000 days of PaidHR

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders
Digital TrendsMarketing

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO
Digital TrendsMarketing

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social
Digital TrendsMarketing

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social

Don’t fear AI tools — use them to build the life you actually want
Digital TrendsMarketing

Don’t fear AI tools — use them to build the life you actually want

12 social media trends marketers should watch in 2025 [new data]
Digital TrendsMarketing

12 social media trends marketers should watch in 2025 [new data]

How to Show Star Ratings in Google Search Using Review Schema Markup
SEO

How to Show Star Ratings in Google Search Using Review Schema Markup

16 of the best Facebook ad examples that actually work (and why)
Digital TrendsMarketing

16 of the best Facebook ad examples that actually work (and why)

How to create a landing page with high ROI [+ expert and data-backed tips]
Digital TrendsMarketing

How to create a landing page with high ROI [+ expert and data-backed tips]

Media planning from the ground up: Everything you need to know
Digital TrendsMarketing

Media planning from the ground up: Everything you need to know

Content pillars for social media: Reaching your audience with the content they need
Digital TrendsMarketing

Content pillars for social media: Reaching your audience with the content they need

The best social media platforms for video content in 2025 [consumer data]
Digital TrendsMarketing

The best social media platforms for video content in 2025 [consumer data]

South African fintechs Paymenow, TymeBank, Omnisient make FT’s Africa fastest-growing companies list
May 21, 2025

South African fintechs Paymenow, TymeBank, Omnisient make FT’s Africa fastest-growing companies list

How to boost your marketing game using Threads (Meta’s Twitter rival)
May 21, 2025

How to boost your marketing game using Threads (Meta’s Twitter rival)

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
May 21, 2025

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

Correction: Nigerian startup, Allawee, wants to restore fintechs’ confidence in cards
May 21, 2025

Correction: Nigerian startup, Allawee, wants to restore fintechs’ confidence in cards

10 African startups opening markets, cutting CO2 & seafarming no one’s talking about yet
May 21, 2025

10 African startups opening markets, cutting CO2 & seafarming no one’s talking about yet

Kenyan edtech Craydel expands to Rwanda, taps Nigerian talent in Pan-African push
May 21, 2025

Kenyan edtech Craydel expands to Rwanda, taps Nigerian talent in Pan-African push

How to maintain authenticity in your social media strategy — even with AI
May 20, 2025

How to maintain authenticity in your social media strategy — even with AI

This South African AI-powered edtech helps students land top jobs
May 20, 2025

This South African AI-powered edtech helps students land top jobs

“Everything is against you”: The first 1,000 days of PaidHR
May 20, 2025

“Everything is against you”: The first 1,000 days of PaidHR

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders
May 20, 2025

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO
May 20, 2025

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social
May 19, 2025

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social

Don’t fear AI tools — use them to build the life you actually want
May 19, 2025

Don’t fear AI tools — use them to build the life you actually want

12 social media trends marketers should watch in 2025 [new data]
May 19, 2025

12 social media trends marketers should watch in 2025 [new data]

How to Show Star Ratings in Google Search Using Review Schema Markup
May 19, 2025

How to Show Star Ratings in Google Search Using Review Schema Markup

16 of the best Facebook ad examples that actually work (and why)
May 16, 2025

16 of the best Facebook ad examples that actually work (and why)

How to create a landing page with high ROI [+ expert and data-backed tips]
May 16, 2025

How to create a landing page with high ROI [+ expert and data-backed tips]

Media planning from the ground up: Everything you need to know
May 15, 2025

Media planning from the ground up: Everything you need to know

Content pillars for social media: Reaching your audience with the content they need
May 15, 2025

Content pillars for social media: Reaching your audience with the content they need

The best social media platforms for video content in 2025 [consumer data]
May 14, 2025

The best social media platforms for video content in 2025 [consumer data]

Understanding Query Deserves Freshness (QDF): Why Fresh Content Matters in SEO

Understanding Query Deserves Freshness (QDF): Why Fresh Content Matters in SEO

Understanding Query Deserves Freshness (QDF): Why Fresh Content Matters in SEO You may have Googled something in the past and seen articles just published in the last few hours at the very top. If you

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Latest Jobs

Marketing

How to Get Hired Before the Role Is Posted
MarketingSmall Business

How to Get Hired Before the Role Is Posted

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and car

20 best B2B lead generation tools
Digital TrendsMarketing

20 best B2B lead generation tools

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation

Read More

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Digital Marketing

How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]

How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster de

21 of the Best Free Google Sheets Templates for 2025

21 of the Best Free Google Sheets Templates for 2025

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter opera

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Small Business

Botlhale AI bets big on South Africa’s multilingual call centres

Botlhale AI bets big on South Africa’s multilingual call centres

When you call a customer care service line, you’re likely to hear from a representative that “this call is recorded for quality purposes.” The promise of that message, ensuring qua

Nigerians have tried and failed to curb dangerous policing; can a blockchain tool help? 

Nigerians have tried and failed to curb dangerous policing; can a blockchain tool help? 

In Lagos, the memory of October 20, 2020, still haunts Daniel Tambee, a Nigerian blockchain developer. That night, at the Lekki Tollgate, military personnel opened fire on proteste

Moniepoint gets approval to acquire 78% stake in Kenya’s Sumac after KopoKopo setback

Moniepoint gets approval to acquire 78% stake in Kenya’s Sumac after KopoKopo setback

The Competition Authority of Kenya (CAK) has cleared Nigerian fintech Moniepoint to acquire a 78% stake in Sumac Microfinance Bank, paving the way for its entry into the country’s

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SEO

How to Structure a Website to Improve Navigation & SEO

How to Structure a Website to Improve Navigation & SEO

How to Structure a Website to Improve Navigation & SEO A well-organized website isn’t just about aesthetics—it plays a huge role in user

Exploring Different Types of Website Structures and and How They Impact UX & SEO

Exploring Different Types of Website Structures and and How They Impact UX & SEO

Exploring Different Types of Website Structures and and How They Impact UX & SEO Thinking about building a website but unsure how to str

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact Keywords are the backbone of SEO, helping search engines co

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