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Latest on SEO, Content Marketing, Email & Social in Nigeria

After turbulent year, Leatherback shifts to enterprise remittance under new leadership
Digital Marketing

After turbulent year, Leatherback shifts to enterprise remittance under new leadership

Signvrse is pushing for real-time sign language interpretation
Digital TrendsSmall Business

Signvrse is pushing for real-time sign language interpretation

Target audience: How to find yours [+ real-life examples]
Digital TrendsMarketing

Target audience: How to find yours [+ real-life examples]

Signs it’s time to redesign your website [+ 15 steps to follow]
Digital TrendsMarketing

Signs it’s time to redesign your website [+ 15 steps to follow]

GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $200M ACV in 6 months | James Roth
MarketingSmall Business

GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $200M ACV in 6 months | James Roth

The GTM Moat Series: In AI, Brand is the Foundation of Your Moat
MarketingSmall Business

The GTM Moat Series: In AI, Brand is the Foundation of Your Moat

Why blog? The benefits of blogging for business and marketing
Digital TrendsMarketing

Why blog? The benefits of blogging for business and marketing

WordPress essentials: Get started creating, managing, and optimizing your site
Digital TrendsMarketing

WordPress essentials: Get started creating, managing, and optimizing your site

Craft your best brand voice: Expert tips, examples, and templates
Digital TrendsMarketing

Craft your best brand voice: Expert tips, examples, and templates

Here’s why your next newsletter isn’t going to spam
Digital TrendsMarketing

Here’s why your next newsletter isn’t going to spam

Using AI, these 5 African startups make assistive tech more accessible
Digital TrendsSmall Business

Using AI, these 5 African startups make assistive tech more accessible

Should you use AI logo generators for your business? Here’s my honest recommendation
Digital TrendsMarketing

Should you use AI logo generators for your business? Here’s my honest recommendation

The Ultimate Beginners Guide to Adding Schema Markup on Your Website
SEO

The Ultimate Beginners Guide to Adding Schema Markup on Your Website

Turn FAQs Into Clicks: Add Schema Markup for Better Results
SEO

Turn FAQs Into Clicks: Add Schema Markup for Better Results

“You need believers more than résumés”: Day 1-1000 of Pharmarun
Digital TrendsSmall Business

“You need believers more than résumés”: Day 1-1000 of Pharmarun

7 African startups rethinking bookings, AI, credits, and commerce to watch
Digital TrendsSmall Business

7 African startups rethinking bookings, AI, credits, and commerce to watch

What do investors want to see in African AI startups?
Digital TrendsSmall Business

What do investors want to see in African AI startups?

The easy formula to calculate true CAC across all your marketing channels
Digital TrendsMarketing

The easy formula to calculate true CAC across all your marketing channels

How I do content research: Steps to follow (with examples)
Digital TrendsMarketing

How I do content research: Steps to follow (with examples)

Moniepoint’s new POS terminal shows the unicorn is playing a long enterprise game  
Digital TrendsSmall Business

Moniepoint’s new POS terminal shows the unicorn is playing a long enterprise game  

After turbulent year, Leatherback shifts to enterprise remittance under new leadership
August 23, 2025

After turbulent year, Leatherback shifts to enterprise remittance under new leadership

Signvrse is pushing for real-time sign language interpretation
August 23, 2025

Signvrse is pushing for real-time sign language interpretation

Target audience: How to find yours [+ real-life examples]
August 22, 2025

Target audience: How to find yours [+ real-life examples]

Signs it’s time to redesign your website [+ 15 steps to follow]
August 21, 2025

Signs it’s time to redesign your website [+ 15 steps to follow]

GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $200M ACV in 6 months | James Roth
August 20, 2025

GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $200M ACV in 6 months | James Roth

The GTM Moat Series: In AI, Brand is the Foundation of Your Moat
August 20, 2025

The GTM Moat Series: In AI, Brand is the Foundation of Your Moat

Why blog? The benefits of blogging for business and marketing
August 20, 2025

Why blog? The benefits of blogging for business and marketing

WordPress essentials: Get started creating, managing, and optimizing your site
August 19, 2025

WordPress essentials: Get started creating, managing, and optimizing your site

Craft your best brand voice: Expert tips, examples, and templates
August 19, 2025

Craft your best brand voice: Expert tips, examples, and templates

Here’s why your next newsletter isn’t going to spam
August 18, 2025

Here’s why your next newsletter isn’t going to spam

Using AI, these 5 African startups make assistive tech more accessible
August 18, 2025

Using AI, these 5 African startups make assistive tech more accessible

Should you use AI logo generators for your business? Here’s my honest recommendation
August 18, 2025

Should you use AI logo generators for your business? Here’s my honest recommendation

The Ultimate Beginners Guide to Adding Schema Markup on Your Website
August 16, 2025

The Ultimate Beginners Guide to Adding Schema Markup on Your Website

Turn FAQs Into Clicks: Add Schema Markup for Better Results
August 16, 2025

Turn FAQs Into Clicks: Add Schema Markup for Better Results

“You need believers more than résumés”: Day 1-1000 of Pharmarun
August 16, 2025

“You need believers more than résumés”: Day 1-1000 of Pharmarun

7 African startups rethinking bookings, AI, credits, and commerce to watch
August 16, 2025

7 African startups rethinking bookings, AI, credits, and commerce to watch

What do investors want to see in African AI startups?
August 15, 2025

What do investors want to see in African AI startups?

The easy formula to calculate true CAC across all your marketing channels
August 15, 2025

The easy formula to calculate true CAC across all your marketing channels

How I do content research: Steps to follow (with examples)
August 14, 2025

How I do content research: Steps to follow (with examples)

Moniepoint’s new POS terminal shows the unicorn is playing a long enterprise game  
August 14, 2025

Moniepoint’s new POS terminal shows the unicorn is playing a long enterprise game  

Here’s Why Your AI Content Sucks (And What You Can Do!).

Here’s Why Your AI Content Sucks (And What You Can Do!).

Raise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋‍♀️  Yup, we’ve all been there! Here are six reasons your AI-generated content sounds dull—an

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Marketing

The psychological reason brands use the power of association to sell
Digital TrendsMarketing

The psychological reason brands use the power of association to sell

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food

From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM
Digital TrendsMarketing

From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM

Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips t

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Digital Marketing

40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]

40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]

Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess

7 Meeting Agenda Examples For Productive and Efficient Meetings

7 Meeting Agenda Examples For Productive and Efficient Meetings

In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me,

How to Use Instagram: A Beginner’s Guide [Expert Insights + New Data]

How to Use Instagram: A Beginner’s Guide [Expert Insights + New Data]

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times and not knowing how to use Instagram. With

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Small Business

Kenya’s Ilara Health cuts staff as funding crunch forces restructuring

Kenya’s Ilara Health cuts staff as funding crunch forces restructuring

Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying off an undisclosed number of it

Banking on phone loans, Kenya’s Watu targets $340 million revenue in 2025

Banking on phone loans, Kenya’s Watu targets $340 million revenue in 2025

Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards smartphone lending, which has overtaken motorbike fina

Why Fincra is teaming up with Reap to speed up Africa–Asia transactions

Why Fincra is teaming up with Reap to speed up Africa–Asia transactions

Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure provider, to expand card service

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SEO

Why ChatGPT Is Your Creative Wingman — Not Your Replacement

Why ChatGPT Is Your Creative Wingman — Not Your Replacement

I used to treat ChatGPT like a tool. I’d pop in for quick brainstorming and forget about it for weeks. But then something shifted. I started

A Step-by-Step Guide to Adding LocalBusiness Schema Markup

A Step-by-Step Guide to Adding LocalBusiness Schema Markup

A Step-by-Step Guide to Adding LocalBusiness Schema Markup Running a local business and getting it noticed online isn’t as simple as listing

How to Show Star Ratings in Google Search Using Review Schema Markup

How to Show Star Ratings in Google Search Using Review Schema Markup

How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny yellow stars and extra

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