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Digital Trends
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Digital TrendsMarketingDecember 30, 2025056Entity-based SEO: An explainer for SEOs and content marketers
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Digital TrendsMarketingDecember 26, 2025052Automated email segmentation: Setting up for better targeting
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Digital TrendsMarketingDecember 22, 2025072Best AI workflow automation tools for growing businesses
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January 2, 2026044Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue -
December 31, 2025051AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands t -
December 30, 2025056Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search eng -
December 29, 2025052What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than -
December 27, 20250685 African startups rethinking waste as raw material, job hunting, and cross-border payments
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured five game-changing -
December 26, 2025052Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting cam -
December 23, 2025060Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personali -
December 22, 2025062AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO opt -
December 22, 2025072Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across -
December 19, 20250625 African startups transforming payments, programming, and pedagogy
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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