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Digital Trends
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October 8, 2025011
Moniepoint bets $7.39 million on London expansion in UK remittance push
Moniepoint’s London remittance bet has cost it $3.77 million since February 2024, according to UK regulatory filings. Moniepoint Group set aside $7.39 -
October 8, 2025011
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all th -
October 8, 2025010
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me m -
October 8, 2025011
It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by -
October 7, 2025010
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing c -
October 7, 2025015
M-KOPA turns its first-ever profit as revenue surges 66% to $416m
After over a decade of investment and expansion across Africa, M-KOPA has finally turned a profit. The Nairobi-based asset-financing startup reported -
October 7, 2025015
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI -
October 7, 2025016
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most l -
October 7, 2025015
This Nigerian startup wants your DNA to rewrite global medicine
Africa makes up less than 3% of global genome sequencing, a laboratory procedure to determine the entire genetic makeup of a specific organism or cell -
October 6, 2025016
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing m
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Small Business
Moniepoint bets $7.39 million on London expansion in UK remittance push
Moniepoint’s London remittance bet has cost it $3.77 million since February 2024, according to UK regulatory filings. Moniepoint Group set aside $7.39 million for its London expans
M-KOPA turns its first-ever profit as revenue surges 66% to $416m
After over a decade of investment and expansion across Africa, M-KOPA has finally turned a profit. The Nairobi-based asset-financing startup reported a profit of KES 1.2 billion ($
This Nigerian startup wants your DNA to rewrite global medicine
Africa makes up less than 3% of global genome sequencing, a laboratory procedure to determine the entire genetic makeup of a specific organism or cell type. This gap hinders resear