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Latest on SEO, Content Marketing, Email & Social in Nigeria

Digital Marketing

How Levelset scaled to $25M ARR, then sold for $500M

How Levelset scaled to $25M ARR, then sold for $500M

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e

How to Start a Blog and Write Engaging Posts [+ Free Templates]

How to Start a Blog and Write Engaging Posts [+ Free Templates]

Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on

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Small Business

Paystack welcomes consumers to its ecosystem with Zap, a transfer app

Paystack welcomes consumers to its ecosystem with Zap, a transfer app

Nine years ago, Shola Akinlade, Paystack’s CEO, bet on making online payments frictionless and that bet paid off with a $200 million acquisition by Stripe. Now, his startup is bett

Nigeria records largest global drop in cash usage as digital payments surge

Nigeria records largest global drop in cash usage as digital payments surge

Nigeria recorded the steepest decline in cash transactions to surpass six cash-reliant economies in the past decade thanks to the rapid adoption of digital payments and rising fint

“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences

“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences

When fintechs like Paystack and Flutterwave gained prominence between 2016 and 2019 to disrupt Nigeria’s financial sector, traditional banks had to innovate—or risk falling behind.

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Mobile Marketing

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