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October 11, 2025038
Authority Signals and Schema Markup: How to Build Trustworthy Content for AI Citations
Authority Signals and Schema Markup: How to Build Trustworthy Content for AI Citations Generative AI has completely changed how search works. The old -
October 9, 2025037
Structuring Content for AI Extraction: How to Get Seen, Picked, and Quoted
Structuring Content for AI Extraction: How to Get Seen, Picked, and Quoted Ranking on page one doesn’t cut it anymore. AI platforms and LLMs are takin -
October 2, 2025047
How Generative AI in Search Works: Understanding the Fundamentals
How Generative AI in Search Works: Understanding the Fundamentals Search is no longer just about matching keywords. Before, it was all about finding p -
October 2, 2025048
Intent Orchestration Explained: Building Content That Guides Users and AI
Intent Orchestration Explained: Building Content That Guides Users and AI For years, SEO was all about keywords. Rankings were fought and won by chasi -
September 13, 2025080
AI Overviews, Zero-Click Search, and the Future of SEO
AI Overviews, Zero-Click Search, and the Future of SEO Organic search has always been a fast-paced, ever-changing game, but in 2025 the rules are shif -
September 8, 20250105
What Are Common HTTP Redirects and How Do They Work?
Have you ever clicked a link and been taken to a different URL without realizing it? That’s an HTTP redirect at work. When a redirect occurs, the brow -
September 8, 2025082
What is a Soft 404 Error and What to Do About It?
Have you ever been on a website, clicked a link, and landed on a “Page not found” error? That’s a standard 404 error, and it’s a common sight. But wha -
September 8, 20250107
From Keywords to Conversations: SEO in the Generative Era
From Keywords to Conversations: SEO in the Generative Era Search has always been about connecting people to answers, but the way users search has chan -
September 8, 2025082
How to Get Your Products on Google’s SERP Feature: Popular Products
How to Get Your Products on Google’s SERP Feature: Popular Products When you search for something on Google, the results page isn’t just a list of blu -
August 16, 20250163
The Ultimate Beginners Guide to Adding Schema Markup on Your Website
If you want your web pages to stand out in Google’s search results, schema markup is one of the most powerful tools to use. It might sound intimidatin
Popular Videos
Digital Marketing
Here’s exactly how the HubSpot blog team uses AI
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming
Content Syndication: What it is & how to do it successfully
Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurpo
After turbulent year, Leatherback shifts to enterprise remittance under new leadership
In June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel character reveals. The flashy anno
Small Business
The chips in your phone may have been designed in Nigeria
Inside an unassuming building in Lagos’ Opebi district, a group of young engineers are hunched over computer screens, filled with diagrams of circuits, verification flows, codes, a
Kenyan court orders Twiga Foods to pay ex-employee $7,800 for unfair dismissal
Twiga Foods, a Kenyan B2B startup, has been ordered to pay a former sales representative over KES 1 million ($7,800) after the Employment and Labour Relations Court found that his
Raenest enters US market with new stablecoin and stock investing products
On Thursday, Raenest, a Nigeria-based cross-border remittance company that offers multicurrency accounts for freelancers and businesses, unveiled four new products at its annual co