Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked
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Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing
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Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGP
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Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media marketing have been happening for yea
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At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on parenth
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Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year. I’ve managed projects acr
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I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to pulling together a full ebook desig
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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gong’s rise from new
Read MoreAuthor Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more than just
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Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies
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Prospecting requires a unique approach for each type of buyer, and knowing those buyers’ habits — what kind of communication they respond
Read MoreAuthor Fospha Team Date published March 12, 2024 Categories Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing spor
Read MoreAuthor Fospha Team Date published February 19, 2024 Categories In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation
Read MoreFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem t
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Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev
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