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Digital Marketing
Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on
The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and
How to Use the Weighted Average Formula in Excel
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks
Small Business
Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system
Safaricom’s M-Pesa is set to join the Pesalink network, which could significantly reshape Kenya’s digital payments landscape. In a proposal submitted jointly with the Kenya Bankers
YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise
Waza, a YCombinator-backed B2B payments company, has launched Lync, a banking product designed to help businesses manage multi-currency accounts and make international payments. Th
GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and p
![How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]](https://blog.contentkrush.com/wp-content/uploads/2025/01/140829-how-i-use-landing-page-split-testing-to-find-untapped-marketing-potential-12-places-to-start-510x369.jpg "How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]")
