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November 14, 2025024“You need to be an event business”
“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewn -
November 10, 2025031Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. -
November 6, 2025037Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms e -
November 5, 20250375 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguar -
November 4, 2025046The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches b -
November 3, 20250456 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and -
November 3, 202505212 great examples of welcome emails for new customers [templates]
I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I ex -
October 31, 2025047HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The -
October 29, 202508010 best email marketing tools for financial service businesses in 2025
Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory comple -
October 28, 202505210 best email marketing tools for event planning businesses in 2025
Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering
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Small Business
UmrahCash is building the “OPay for pilgrims” travelling to Saudi Arabia
Since 2017, at least 10 million Muslims have travelled to Mecca, Saudi Arabia, yearly—except during the pandemic years of 2020 and 2021—to perform Umrah, a voluntary pilgrimage tha
From Moniepoint to Roam: 22 of Africa’s biggest tech rebrands
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Day 1-1000: How DoktorConnect is scaling preventative healthcare
Joseph Olowe can tell you the exact moment everything changed. His friend Jim, a software engineer, 42 years old, stepped on something sharp in his office, leaving a small puncture
