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Marketing
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September 6, 202406
The Best AI Tools for Ecommerce & How They’ll Boost Your Business
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about -
September 6, 202408
How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy [+ HubSpotter Insights]
Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-w -
September 5, 2024022
23 Pro Tips for Running a Successful Business — From Building Your Company Benefits to Leading a Team (+ Expert Insights)
Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a -
September 5, 202409
Professional Relationships: 4 Executive Tips to Improve Your Marketing Success
Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your -
September 5, 2024011
The 24 Most Creative Ad Campaigns in History (Plus, Why I Love Them)
Team black or team green? Earlier this year, HBO launched an incredibly moving ad for the new season of its hit series “House of the Dragon.” It featu -
September 5, 2024012
The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]
A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative A -
September 4, 2024012
The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]
Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center. -
September 4, 2024013
How to Do Keyword Research for SEO: A Beginner’s Guide
Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, under -
September 3, 2024015
How HubSpot Media’s Head of Audience Development & Distribution Breaks the Marketing Mold
It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry o -
September 3, 2024016
New Marketing Jobs That Focus on AI [Data + Examples]
Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few rol
Popular Videos
Digital Marketing
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to your website is only half the
How to Grow Your TikTok Following [Expert Insights + Data]
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain
Banks and fintechs remain wary of Crypto despite new licences
On Friday, Nigeria’s Securities and Exchange Commission (SEC) issued the country’s first crypto licences to Busha and Quidax, two home-grown crypto exchanges. It is the latest turn
Small Business
Kenyan e-commerce startup Chpter raises $1.2 million in pre-seed round
Chpter was accepted into two accelerator programs before closing this pre-seed deal. Chpter, a Kenyan e-commerce startup launched by co-founders of YC-backed Marketforce, has rais
Electric motorcycle maker Ampersand raises $2 million to expand in East Africa
Ampersand, a Rwandan electric motorcycle manufacturer, has raised a $2 million Series A extension to expand to other East African countries. It brings the company’s total funding t
End of load shedding tests South Africa’s solar industry
It’s been 151 days since South Africa experienced load shedding, a deliberate rationing of electricity supply to prevent failure of the entire system. The turnaround for struggling