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Digital Marketing

Exclusive: Flutterwave loses ₦11 billion in security breach

Exclusive: Flutterwave loses ₦11 billion in security breach

One month after obtaining a court order to recover $24 million lost to unauthorised POS transactions, Flutterwave suffered another security breach that allowed unknown persons to d

Why Every CMO Needs to Know Their Search TAM

Why Every CMO Needs to Know Their Search TAM

As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growt

Your Guide to the Best AI SEO Tools in 2024 [Free and Paid]

Your Guide to the Best AI SEO Tools in 2024 [Free and Paid]

SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting posts become tedious. The good ne

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Small Business

Spiro secures $50m debt funding from Afreximbank to expand electric vehicles in Africa

Spiro secures $50m debt funding from Afreximbank to expand electric vehicles in Africa

Spiro, an India-based electric vehicle company, has signed a $50 million debt financing deal with Afreximbank to expand its offering in its existing markets. The company operates i

Not Just Vacation, but a Place to Vacation

Not Just Vacation, but a Place to Vacation

We have a saying here at ASG, Complete flexibility, ruthless accountability. The idea is we want people to feel they have the freedom to achieve their goals the way they best see f

Overcoming Price Objections by: Not Making It Your Problem

Overcoming Price Objections by: Not Making It Your Problem

We’ve been giving away too much money in sales over the past century. Why? We’ve been trained to think the buyer’s budget matters.  For years, when a buyer s

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Mobile Marketing

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