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Digital Trends
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August 29, 2025010
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks ide -
August 28, 2025019
Apps push retail investments to ₦516.5bn on Nigeria’s stock market
Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up 88.07% month-on-mon -
August 28, 2025018
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to g -
August 28, 2025023
I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo -
August 27, 2025025
AyaHQ is raising $10 million to build a Web3 talent ecosystem
AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split the funds between a $5 mill -
August 27, 2025039
Don’t just grow to grow: Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest pu -
August 27, 2025043
Correction: After turbulent year, Leatherback shifts to enterprise remittance under new leadership
In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Mar -
August 26, 2025045
Voice is the new logo: Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went somethin -
August 25, 2025058
4 types of emails that get the most engagement [+ 4 emails that fail]
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from -
August 24, 2025031
Cardtonic is building a super app for everything gift cards, gadgets, and payments
In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might buy an Apple Store voucher and
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Moniepoint, PiggyVest, M-KOPA, Interswitch named among world’s top 300 fintechs by CNBC
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Apps push retail investments to ₦516.5bn on Nigeria’s stock market
Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up 88.07% month-on-month to ₦516.50 billion in July
AyaHQ is raising $10 million to build a Web3 talent ecosystem
AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split the funds between a $5 million microfund for incubated st
Correction: After turbulent year, Leatherback shifts to enterprise remittance under new leadership
In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel character reveals. The fla