ObadeYemi – Page 41 – Content Krush

January 23, 202501035

How to Write a Content Brief [Template + Examples]

I've worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never chan

January 23, 202501003

Gen Z is turning this CEO’s business model upside down

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and

January 22, 20250711

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing

January 22, 20250868

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing

January 22, 202501039

My Recommended Free Business Budget Templates to Use in 2025

Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in co

January 21, 20250890

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) Of course, great marketing c

January 21, 20250889

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that

January 21, 202501199

How to Become a Content Creator: Steps, Tips, & Truths You Can’t Ignore in 2025

Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no

January 21, 20250804

10 Reasons Why No One Is Watching Your Video Content

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of

January 20, 202501654

Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system

Safaricom’s M-Pesa is set to join the Pesalink network, which could significantly reshape Kenya’s digital payments landscape. In a proposal submitted

January 20, 20250783

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flo

January 20, 20250845

Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and

January 20, 20250861

Using Video for Branding: 5 Top Brand Examples

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — in

January 20, 202501185

YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise

Waza, a YCombinator-backed B2B payments company, has launched Lync, a banking product designed to help businesses manage multi-currency accounts and m

January 17, 202502353

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, a

January 17, 20250641

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we lear

January 17, 20250807

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or eve

January 17, 20250785

How to Create An Action Plan: A Straightforward Guide for Marketers

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling mult

January 16, 20250804

How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, governm

January 16, 20250899

How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While d