Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a s
Read MoreI once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in t
Read MoreDespite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by vi
Read MoreGrowing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met,
Read MoreI still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows
Read MoreYou’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have
Read MoreIn business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with
Read MoreWorkplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid o
Read MoreIf you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “health
Read MoreVisa, the world’s second-largest card payment processor, has made strategic investments in four African startups as part of its plan to invest $1 bill
Read MoreMoniepoint, the Nigerian fintech that recently raised $110 million at a billion-dollar valuation, has appointed Bayo Olujobi as the Chief Financial Of
Read MoreWe’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? And more importantly, how can you make an ad
Read MoreMTN Nigeria, the country’s biggest telco, has applied for Payment Service Solutions Provider (PSSP) and Payment Terminal Service Provider (PTSP) licen
Read MoreThere are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of t
Read MoreBamboo, the Y Combinator-backed investment app that allows Africans to buy and trade local and international stocks, is expanding to Canada after secu
Read MoreKuda Bank, Moniepoint, OPay, and Palmpay have responded to the central bank’s April ban by expanding their compliance and fraud monitoring teams, poac
Read MoreBefore I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my
Read MoreAs a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without
Read MoreEveryone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of t
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