As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that r
Read MoreThe year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and P
Read MoreGraphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal fav
Read MoreWhen it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data priv
Read MoreLendsqr, a startup that provides all the software companies need to start a lending business, will now offer its clients a line of credit to help them
Read MoreFavourable demographics, economic growth in the past decade, and innovation in payments infrastructure are working to define the future of payments in
Read MoreAt the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in fu
Read MoreKenyan lawmakers have revived the 2022 Information and Communications (Amendment) Bill, which seeks to split Safaricom, the country’s biggest telco fr
Read MoreWhen I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I b
Read More“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take ju
Read MoreIn my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: C
Read MoreAs someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to beco
Read MoreOver the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.
Read MoreAs the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clie
Read MoreEffective Strategies for Optimizing Local SEO for Multiple Locations As your business grows, the idea of expanding to multiple locations and tapping i
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina
Read MoreThis is the guide for you if you’re creating a request for a proposal (RFP) for the first time or if you want to improve your RFP process. In this art
Read MoreOn my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficul
Read MoreI’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in t
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