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One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From bran
Read MoreOne of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples.
Read MoreYour company’s competitive advantage lives or dies by its value proposition. If you can’t clearly distinguish your product or service from your compet
Read MoreIt may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think
Read MoreI‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered some
Read MoreLike most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns i
Read MoreSocial media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked fo
Read MoreAdvancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling m
Read MoreForums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared
Read MoreStatista, a world-renowned market data provider, and CNBC, an American media company, listed seven African fintech companies—Flutterwave, Piggyvest, K
Read MoreOnce upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review
Read MoreFor the rollout of Ayra Starr’s album ‘The Year I Turned 21,’ her record label Mavin made an unusual marketing choice: adverts on the food delivery a
Read MoreCommunity management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of
Read MoreYou lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of
Read MoreJenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community m
Read MoreThe first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget propo
Read MoreWhat do cross-country road trips, wedding speeches, and social media marketing have in common? Planning . I definitely can’t help you with your road t
Read MoreChinese-backed fintech giant OPay has received approval from a Federal High Court in Lagos to freeze customer bank accounts in thirty listed banks as
Read MoreExclusive: Techstars-backed BlackCopper set out to disrupt lending, now it owes investors ₦1 billion
Lending is a tough nut to crack, and Nigeria’s biggest banks, valued at trillions of naira, know this too well. Only 6.2% of Nigeria’s adult populatio
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