Digital Trends - Content Krush

March 8, 2025011

Carbon resumes issuance of debit cards in partnership with Verve

Carbon, the Nigerian digital bank known for its loans-led approach to banking, has partnered with Verve, the Interswitch-owned card scheme to resume i

March 7, 2025010

How to Create an Anchor Link to Jump to a Specific Part of a Page

When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made

March 7, 2025011

7 Brands That Got Inclusive Marketing Right

“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to me several times over the cours

March 6, 2025018

The Usability Testing Playbook [Expert Tips & Sample Questions]

As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competi

March 6, 2025016

The 13 Best Keyword Research Tools to Find the Right Keywords for SEO

Let's get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s

March 6, 2025013

How to Develop a Content Strategy in 7 Steps (From Start to Finish)

Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content str

March 5, 2025013

Marketing Like a Castaway

Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting

March 5, 2025023

B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior mo

March 5, 2025017

How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that th

March 5, 2025018

13 Media Planning Tools I Tried & What Worked Best [+ Free Template]

Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who w

March 4, 2025022

The 6 Best Content Planning Software — Experts Explain Their Top Choice

I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, an

March 4, 2025021

7 Essential Landing Page Elements You Need to Have

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin

March 4, 2025019

Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]

As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring ou

March 3, 2025019

The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email

March 3, 2025011

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

The words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s why, when budgeting season ro

March 3, 2025020

45 Video Marketing Statistics for 2025 [New Data]

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain y

February 28, 2025030

What’s a Marketing Audit? [+ How To Do One]

Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The compe

February 28, 2025023

Succession Planning — the Best Way to Ensure Your Company’s Future

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next gen

February 28, 2025026

2025 CPL and CAC Benchmarks [HubSpot Research]

As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing s

February 27, 2025036

Nigeria has been courting Flutterwave to list on the NGX since 2023. Can it afford the fintech?

Nigeria has been lobbying Flutterwave, its most valuable startup, to list on the Nigerian Exchange (NGX) since 2023. The government believes a high-pr