Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure pr
Read MoreLet’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent month
Read MoreMarketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked
Read MoreWhy creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousan
Read MoreStartups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 5 game-changing st
Read MoreAs someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooke
Read MoreEach year, the U.S. issues approximately 140,000 employment-based immigrant visas, mostly for professionals and entrepreneurs who can build companies,
Read MoreLike many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing
Read MoreAs a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on
Read MoreRemember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just
Read MoreFor what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer searc
Read MoreThe beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping
Read MoreWhen Wale Akanbi, a former CTO and co-founder of Aella, a Nigerian financial and credit solutions provider, relocated to the UK in 2021, he struggled
Read MoreStartups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
Read MoreIf you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR cr
Read MoreRemember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just
Read MoreStartups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
Read MoreAlami Capital, an investment firm that connects entrepreneurs with capital and delivers projects, has unveiled The LaunchPad, a venture-building platf
Read MoreHubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications
Read MoreWith more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to conn
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