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In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted t
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My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly
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Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being overlooked and misundersto
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Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their
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For the first time, everyday Nigerian investors surpassed institutional investors in Q1 2024, capturing 1.1% more of capital markets investments than
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Johannesburg is a magnet for Africa’s workforce. Migrants from Zimbabwe, Nigeria, the Democratic Republic of Congo (DRC), Uganda, and beyond flock to
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Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
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When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Ho
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I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions fr
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How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashi
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Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts t
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In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful p
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At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven
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Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where
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In Kampala, Uganda, on June 19, just past 9 a.m., electric buses rolled through the gates of Kololo Independence Grounds, ferrying investors, policyma
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There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with
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A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collabora
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We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real pro
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Chpter, the Kenyan software startup building infrastructure for social commerce, has expanded into 11 more African countries through a deal with finte
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The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free eboo
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