As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been givin
Read MoreGlobal marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today
Read MoreCreating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing
Read MoreI’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, i
Read MoreIt’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I
Read MoreDo you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for
Read MoreI love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my
Read MoreIn 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs en
Read MoreIn most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of p
Read MoreEach week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folk
Read MoreI remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late Dec
Read MoreAI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them s
Read MoreHere’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about
Read MoreWith 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all kno
Read MoreWhether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a bil
Read MoreIn the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than o
Read MoreOver at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, N
Read MoreAs a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project cam
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wa
Read MoreAs a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth
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