Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting cam
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As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personali
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Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO opt
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AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tool
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Finding reliable domestic help in Nigeria is often difficult. It is a trust-lacking, informal industry where users rely on word-of-mouth referrals to
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One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketi
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I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets
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AI has drastically changed the marketing industry. From remapping the buyer's journey to changing the way we analyze data, to reshaping how we connect
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SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opp
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AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will re
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Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and
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I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpot
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Micheal Orji, a construction engineer in Lagos, is used to receiving sizable payments from clients. He gets alerts on his phone after the money has la
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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Valuations are important for tech startups; they determine whether investors can earn a return on their capital and whether a startup can raise more m
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Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to
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Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies w
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Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What
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