2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me
Read MoreBefore you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating
Read MoreI first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some
Read MoreI grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you kno
Read MoreIn 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into p
Read MoreWelcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges,
Read MoreBefore this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her ow
Read MoreOne of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a tire-kicker. While you’re talking to tim
Read MoreWhether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in crea
Read MoreKeyword research is one of the few things in SEO that hasn’t changed. No matter how many algorithm updates Google rolls out, understanding how to find
Read MoreJanuary 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected a
Read MoreUmba, a Nairobi-headquartered digital bank with operations in Kenya and Nigeria, has raised a $5 million debt facility to grow its secured lending ope
Read MoreA basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you j
Read MoreAs a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to app
Read MoreWhile billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: cr
Read MoreThe internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where y
Read MoreBuilding a strong, recognizable brand starts with a well-crafted style guide. This essential playbook ensures that everyone — designers, marketers, we
Read MorePicture this: consumers no longer see ads, compare software options, or visit websites to research products. Instead, AI agents handle it all — silent
Read MoreI know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an ex
Read MoreOnce upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, y
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