Digital Trends - Content Krush

April 7, 20250523

Did HubSpot Really Lose 80% of Blog Traffic? Here’s What Actually Happened — and What It Means for Marketers

Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic

April 4, 20250558

These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no

April 4, 20250475

Digital Marketing: Everything You Need to Know to Get It Right

As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go han

April 4, 20250742

21 of My Favorite Sample Business Plans & Examples For Your Inspiration

I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an ex

April 3, 20250426

Social Proof Backfire: The Marketing Mistake Costing You Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, com

April 3, 20250547

How to Do Market Research & Better Understand Your Target Customers [Template]

A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everyth

April 3, 20250582

My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience

Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting temp

April 2, 20250672

What is User-generated Content (UGC)? Essentials for a Soaring Strategy

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?”

April 2, 20250469

How to Create a Lead Generation Website: 9 Simple Optimizations

A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, an

April 1, 20250475

Be an Addition, Not a Substitution: Lessons from Tom Holland’s NA Beer Brand

When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these bo

April 1, 20250588

25 Live Video Stats Marketers Need to Know This Year

As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grow

April 1, 20250628

How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact

The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the

March 31, 20250465

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it has brown patches that look a littl

March 31, 20250483

Here’s Why Integrated Marketing Is So Effective [+ Best Practices]

I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point. Whether I’m booking a flig

March 28, 20250450

How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]

Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to

March 28, 20250418

Navigating Global Expansion: What Brands Can Learn from Liquid Death’s UK Exit

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, m

March 27, 20250652

PalmPay rolls out Verve debit cards as Nigerian fintechs shift to local providers

PalmPay, the Nigerian fintech with over 35 million users, has launched its first debit card in partnership with Verve, marking a major step in its evo