Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You're dealing with a techn
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Art—how we create, store, buy, and distribute it—has taken different forms across several centuries. In 2020, as a rare global pandemic sent the world
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A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half the cells completely empty. I spen
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Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking through to websit
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Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiri
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As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spre
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Running a roofing business is tough. You're juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing compa
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Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications,
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One month after Kenya’s Copia Global collapsed in May 2024 under the weight of operational debt and failure to raise fresh funding, its top executives
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People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and these posts have always been amongs
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A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email dri
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When M-KOPA Holdings, a UK-headquartered fintech with over five million users across five African markets, restructured its shareholding in 2019, it w
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When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 pan
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Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding th
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Nigeria continues to dominate Africa’s fintech landscape in 2025, even as funding slows across much of the continent. In the first quarter alone, Nige
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I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to shar
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Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet
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Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe it was
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Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) o
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In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, comp
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