My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?”
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A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, an
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I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the neon-green owl faked his own de
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When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these bo
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As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grow
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The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the
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Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it has brown patches that look a littl
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I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point. Whether I’m booking a flig
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Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to
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When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, m
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PalmPay, the Nigerian fintech with over 35 million users, has launched its first debit card in partnership with Verve, marking a major step in its evo
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As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my
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Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual exe
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In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.
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For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence
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Creating a social media strategy in today’s ever-changing digital landscape can be overwhelming. But here's what I learned: It’s also absolutely essen
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As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times y
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To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently. Sure, the
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All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll Never Remember, and the People I'll Never Fo
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In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers are using, and i
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