Digital Trends - Content Krush

January 28, 202501125

Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stu

January 28, 202501141

What is B2C Marketing? [+ New Data & Trends to Captivate Audiences in 2025]

Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people s

January 28, 202501213

The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblo

January 28, 202501003

How Our Events Team Saved Thousands using AI for INBOUND ’24

When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take.

January 27, 20250979

HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so t

January 27, 202501780

South African fintech Stitch acquires ExiPay to expand into in-person payments

Stitch, a South African fintech startup that provides online payments infrastructure for large enterprises, has acquired ExiPay, a startup that offers

January 27, 202501074

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value

January 27, 20250903

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re al

January 24, 202501004

Embark on Your SEO Treasure Hunt With Keyword Mapping

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs).

January 24, 202501454

Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]

You've just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef's kiss. Bu

January 24, 20250987

What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketin

January 23, 20250879

How to Write a Content Brief [Template + Examples]

I've worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never chan

January 23, 20250937

Gen Z is turning this CEO’s business model upside down

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and

January 22, 20250644

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing

January 22, 20250775

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing

January 22, 20250944

My Recommended Free Business Budget Templates to Use in 2025

Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in co

January 21, 20250808

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) Of course, great marketing c

January 21, 20250800

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that