Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y do
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Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results
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Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it. While content quality has always mattered, the stakes are n
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your
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Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines
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Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to
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Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They
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I recently did a presentation night with my friends. If you’re unfamiliar with the concept, it’s when a group of friends gets together to share presen
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I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you have
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The best content creators make it look easy, but behind every slick YouTube video and delightful blog post is a digital content workflow that might in
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As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought
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I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video
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As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of
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"Just GPT it" is all the rage right now. (Okay, okay. It hasn't caught on just yet. But my Uber driver said it, and I hope it sticks.) But our market
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Art and marketing are made for each other, and this week’s master proves that. He's done collabs with brands like Nike, Heineken, Crocs, and the NBA …
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The holidays are pretty much here, and my head is still spinning from how fast 2024 went by. And if you‘re a marketer, your head may also be spinning
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I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems li
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To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase revenue or improve your customer
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In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits
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You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of yea
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