Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’
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Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI
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The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like almo
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No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy
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When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just
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The Nigeria Inter-Bank Settlement System (NIBSS), the country’s largest payment switch, is betting on QR codes as a cash alternative for small-value t
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AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it mak
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One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George weari
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I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Fa
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It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief
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Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle wh
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As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say vide
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Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’
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We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). How
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As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super
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Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform mainta
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90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Ha
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Safaricom and the Kenya Bankers Association (KBA) have proposed that Pesalink become the preferred next-generation fast payment system (FPS) in Kenya,
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Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable
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It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidenc
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