Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges,
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When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to la
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It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our 2025 Social Media Trends Report, th
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On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive audie
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As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immed
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I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts,
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When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble t
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Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, an
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If you’re building a fintech startup in Nigeria, one of the first things you’ll need to figure out is this: what CBN licences do we need to operate le
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Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design ne
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As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that don't g
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SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’
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Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t
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When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact
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I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so ... self-promoting. Wer
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Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpie
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Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddl
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We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter,
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Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned
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When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain cle
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