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Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings
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Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught
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Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your market
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One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I
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As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together! Nowadays, the internet and marketing go hand
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I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google
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In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention
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Let's be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (ne
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Kuda, the Nigeria-focused neobank backed by Target Global, tripled its revenue, according to its latest audited financial statements filed with U.K. r
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E-commerce giant Jumia appointed Anthony Mbagwu as the managing director of its Nigerian fintech arm, JumiaPay. Mbagwu joins JumiaPay from rival finte
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ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its fu
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the fir
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“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI n
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Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re li
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This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce
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When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV
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Hohm Energy, the South African solar company that announced a $8 million seed round in February, is currently not operational due to cash flow problem
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You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mi
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Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-o
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Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done aut
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