Digital Trends - Content Krush

February 4, 20250292

Is it Real or AI? Test Your Detection Skills [Round 4]

Think you're good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it's gett

February 3, 20250297

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and s

February 3, 20250324

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]

The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 se

February 3, 20250318

McDonald’s Secret Ingredients to Fan-Driven Marketing

When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger

January 31, 202501775

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint is testing an all-in-one point-of-sale (POS) terminal that combines payment processing, inventory management, and transaction reconciliatio

January 31, 202501249

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance

In 2024, Nigerian fintechs faced significant regulatory pressure, including fines and a six-week ban on onboarding new users due to compliance issues

January 31, 20250566

Real-Time Bidding for Programmatic Ads — Here’s How It Works

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This

January 31, 20250518

Jaguar’s Rebrand: Bold Move or Costly Mistake?

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand h

January 30, 20250555

The Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers t

January 30, 20250411

What is an Audience Profile? How to Build One and My Favorite Examples

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing power that we have sitting

January 29, 20250515

Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put

January 29, 20250435

11 Ways to Become a Better Blogger, According to the HubSpot Blog Team

Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word “bl

January 28, 20250638

Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stu

January 28, 20250499

What is B2C Marketing? [+ New Data & Trends to Captivate Audiences in 2025]

Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people s

January 28, 20250480

The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblo

January 28, 20250464

How Our Events Team Saved Thousands using AI for INBOUND ’24

When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take.

January 27, 20250484

HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so t

January 27, 202501207

South African fintech Stitch acquires ExiPay to expand into in-person payments

Stitch, a South African fintech startup that provides online payments infrastructure for large enterprises, has acquired ExiPay, a startup that offers

January 27, 20250387

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value

January 27, 20250347

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re al