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They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thrivi
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If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community man
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Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jo
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The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from
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A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience,
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Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested usi
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was bo
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In April, Nigeria’s central bank barred fintechs from onboarding new customers for six weeks. In that period, two of Nigeria’s biggest fintechs—Opay a
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It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Go
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Investor interest in African education technology (edtech) has cooled since the end of the COVID-19 pandemic lockdowns highlighted how technology aids
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Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instag
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Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does i
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The Central Bank of Kenya (CBK) plans to issue payment licences to fintech startups soon, an important softening of an earlier stance that will open u
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Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Ap
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Safaricom, Kenya’s top mobile network, has picked Pezesha, a digital lender, to provide credit to small business owners, which will add to the telco’s
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In recent years, a handful of Latin American fintechs have made inroads into Africa to tap into its growing digital payments market. The latest entran
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Caantin, the Kenyan startup that was formerly called Kibanda and then TopUpMama, has led many lives. Backed by Ventures Platform and DFS Labs, Kibanda
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While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visi
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Chpter, a Kenyan AI-powered social commerce startup, has joined Safaricom’s Spark Accelerator, alongside eight others. Chpter is the first key s
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Kenyan identity management startup, Peleza has merged with YC-backed Prembly to form the Prembly Group. Both companies declined to provide the specifi
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