If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok
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In the hierarchy of Africa’s fintech narrative, Francophone countries are often second placed. The Anglophone giants—Nigeria, Kenya, and South Africa—
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I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I
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In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And
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As mobile banking adoption surges across Nigeria, users demand faster and simpler ways to manage their money, without switching apps or dealing with c
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On most maps of African venture capital, Uganda does not even make the key. Investors, accelerators, tech reporters—almost everyone has their gaze fix
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Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but b
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Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals i
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AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just t
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A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just a
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Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This
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Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even em
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If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some o
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Wave, one of Africa’s most valuable startups, has raised a $137 million debt round to bolster its working capital and drive expansion across existing
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Intron, a Nigerian AI company that provides speech-to-text transcription tools for healthcare workers, is introducing new speech recognition and text-
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Lendsqr grew from a side project to four failed product launches and found product-market fit, twice. If anyone in Nigeria could solve a fintech or cr
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In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted t
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My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly
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Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being overlooked and misundersto
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Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their
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