Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to g
Read MoreI remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo
Read MoreAyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split the funds between a $5 mill
Read MoreThere are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest pu
Read MoreIn June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Mar
Read MoreA few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went somethin
Read MoreMy inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from
Read MoreIn Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might buy an Apple Store voucher and
Read MoreWhen you ask Michael Ekeagbara, CEO of Microware Solutions Limited, about the origins of his company, he describes it as nothing less than “a journey
Read MoreTable of contents A few years ago, I kept my savings in a regular bank account. The interest was so low it barely made a difference, and I often felt
Read MoreBefore the COVID-19 pandemic, Elly Savatia was running robotics workshops across Kenya. Until a visit to a high school in Western Kenya. Out of the th
Read MoreHave you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I've never heard of p
Read MoreI never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several webs
Read MoreWith 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging b
Read MoreWhen you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been
Read MoreRead this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the p
Read MoreAt my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently tha
Read MoreAssistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can cost thousands of dolla
Read MoreGiven how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $
Read MoreI first met Teniola Adedeji, CEO and co-founder of Pharmarun, at a health tech panel discussing the early days of launching Pharmarun. She told the au
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