Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that
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Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good rea
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When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.”
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In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard t
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For most people in Sub-Saharan Africa, electricity is unstable at best, nonexistent at worst. This leads to a variety of problems: low productivity, h
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
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In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But for consumer
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Reliable health data remains scarce in many African countries, leaving doctors to make treatment decisions with only fragments of the full picture. A
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Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups Growth Aca
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Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying o
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Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide n
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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
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Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use a
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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
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Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards smartphone lending, whic
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As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is the
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Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure pr
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Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent month
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Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked
Read More![why-creative-teams-need-the-safety-to-fail-[according-to-a-senior-director-for-magic:-the-gathering]](https://blog.contentkrush.com/wp-content/uploads/2025/09/142126-why-creative-teams-need-the-safety-to-fail-according-to-a-senior-director-for-magic-the-ga68d110ebd502d-400x340.)
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousan
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