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During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the
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I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how im
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Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With nearly 92% of the worldwide search market s
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Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators,
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If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing cons
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Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey fro
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Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to my uncle's hou
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With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube description
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In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for enter
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With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However
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As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-fl
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During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review.
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From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before. When it comes t
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With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Tak
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Modern marketing is less pushy than yesteryear's — and I love that. It’s less about forcing your message on people and more about helping. However, pe
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