It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI to
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I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. Th
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When I first started my small business, advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV commercials or
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Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social medi
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You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and
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I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Matte
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When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads.
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Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate acro
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Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. In the U.S. alone, 7
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You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the tren
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The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Ele
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I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns in
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I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike busine
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If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't hav
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Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. Aft
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Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse. Creating a website ca
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Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You're probably wo
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Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then,
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“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a cons
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A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want
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