As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go han
Read MoreI know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an ex
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, com
Read MoreA few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everyth
Read MoreWhenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting temp
Read MoreMy personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?”
Read MoreA few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, an
Read MoreI mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the neon-green owl faked his own de
Read MoreWhen actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these bo
Read MoreAs a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grow
Read MoreThe AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the
Read MoreImagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it has brown patches that look a littl
Read MoreI fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point. Whether I’m booking a flig
Read MoreConversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to
Read MoreWhen Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, m
Read MoreAs a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my
Read MoreWho wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual exe
Read MoreIn TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.
Read MoreFor my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence
Read MoreCreating a social media strategy in today’s ever-changing digital landscape can be overwhelming. But here's what I learned: It’s also absolutely essen
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