Marketing - Content Krush

December 12, 2024045

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. F

December 12, 2024038

21 Virtual Holiday Party Ideas Hybrid & Remote Marketers Love

It’s officially the holiday season. If 70% of your workforce is remote, like we are at HubSpot, that means it’s time to come up with a few virtual hol

December 12, 2024036

The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about

December 11, 2024047

24 Best Email Newsletter Templates and 11 Resources to Use Right Now

With the endless amount of newsletters people can subscribe to, email marketers have a lot to compete with in their subscribers’ inboxes. Email newsle

December 10, 2024044

It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP

If you're sipping an oat milk latte as you read this, you're in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly's killer guerilla mar

December 10, 2024040

11 Best AI Video Generators to Use in 2025

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on t

December 9, 2024042

How an Entertainment Strategy Helps You Cut Through the White Noise

This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he

December 9, 2024043

Navigating the Future of SEO: 5 Tips From HubSpot’s Senior Director of Global Growth

The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot's Senior D

December 9, 2024059

AI Predictions that Could Impact Marketers in 2025 [Trending Data & Expert Insights]

AI has gone mainstream. Although the technology is still evolving, it’s already changing how we work. With the help of AI-powered tools, us workers c

December 6, 2024043

Real or AI-Generated? You Guess [Quiz]

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made

December 6, 2024041

Consumers Care About Brand Values: How To Communicate Them in a Way That Wins

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing

December 5, 2024055

The Content Marketer’s Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that k

December 4, 2024043

10 of the Coolest YouTube Banners I’ve Ever Seen

I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one

December 3, 2024043

The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm o

December 3, 2024050

Advertising Metrics: How to Track Impact for Sustainable Business Growth

Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y do

December 3, 2024047

How B2C Companies Leverage AI Marketing [Examples & Tips]

Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results

December 3, 2024073

Which Types of Content Will Win Over Google AI Overviews, According to Experts & 300+ Web Strategists

Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it. While content quality has always mattered, the stakes are n

December 3, 2024044

Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your

December 2, 2024034

31 Companies With Really Catchy Slogans & Brand Taglines

Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines

December 2, 2024047

Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to