If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master's take: "The amount of blog posts
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You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of s
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The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and
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ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re
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A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the j
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With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other ma
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Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube
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When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
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Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than co
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“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented wit
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Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level anal
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Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question:
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I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in t
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LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing wh
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Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page example
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
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One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google
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Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've fou
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My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black Friday
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