Marketing - Content Krush

November 8, 2024043

GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy

Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performan

November 8, 2024035

Google My Business Guide: Complete Overview & Expert Tips for 2025

If you're just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and

November 7, 2024036

The Ultimate Guide to Statements of Work — Here’s Everything I Know

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or co

November 7, 2024042

My Comprehensive Guide to Micro-Influencer Marketing

I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all follo

November 7, 2024037

The Startup Distribution Engine: Why You Need One and How to Build It

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you

November 6, 2024033

21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold

November 6, 2024044

Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage

I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on content — both from reviewers and from compan

November 5, 2024036

Optimizing B2B Conversion Rates — All My Tips and Strategies

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re a

November 5, 2024054

The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]

More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (form

November 5, 2024043

From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business

November 4, 2024057

Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the ne

November 4, 2024052

10 Best Event Registration Software Tools [+ What Makes Them Great]

I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understan

November 1, 2024034

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quie

November 1, 2024037

15 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and

November 1, 2024040

I’ve Discovered 160 of the Best Email Subject Lines I’ve Ever Seen

I'd venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it's a lot to sift through—an

October 31, 2024035

Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say

In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content's converting capabil

October 31, 2024040

Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I

October 31, 2024039

22 Email Best Practices That I Live By as an Email Marketer

Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I'm actually prett

October 31, 2024034

Personality Content: Strategies for Creating AI-Proof Content

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational con