In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers
Read MoreFor years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search l
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Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can
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Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally dropped f
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YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone. Nicola Agius on February 28
Read MoreGoogle is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial loss
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Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission
Read MoreGoogle Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this rep
Read MoreBrands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the quest
Read MoreGoogle’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Goo
Read MoreGoogle is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will ha
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Search Engine Land » PPC » Reminder – Google is enforcing stricter rules for consumer finance ad targeting Google will start enforci
Read MoreThe next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages
Read MoreBuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factua
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When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I w
Read MoreSelecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vyin
Read MoreGoogle has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local r
Read MoreMicrosoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s s
Read MoreA new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marke
Read MoreGenerative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without
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