Marketing - Content Krush

January 21, 20250394

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that

January 21, 20250547

How to Become a Content Creator: Steps, Tips, & Truths You Can’t Ignore in 2025

Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no

January 21, 20250353

10 Reasons Why No One Is Watching Your Video Content

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of

January 20, 20250353

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flo

January 20, 20250330

Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and

January 20, 20250300

Using Video for Branding: 5 Top Brand Examples

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — in

January 17, 20250233

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we lear

January 17, 20250378

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or eve

January 17, 20250326

How to Create An Action Plan: A Straightforward Guide for Marketers

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling mult

January 16, 20250374

How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, governm

January 16, 20250350

How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While d

January 16, 20250435

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying

January 15, 20250375

Could TikTok Be Banned… Today?

W hat we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness to divest from ByteDance, it’s Chines

January 15, 20250290

The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digita

January 15, 20250258

4 Marketing Trends & Strategies That Might Not Survive in 2025 [New Research]

Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketi

January 15, 20250464

The Top 6 Marketing Challenges Expected Globally in 2025, And How to Overcome Them [Data + Expert Tips]

2024 was a year to remember. For one, there were enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers

January 15, 20250335

5 New Marketing Trends To Watch in 2025 [Backed by Data & a Dash of Expert Wisdom]

I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends em

January 14, 20250268

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark. Writers are offered an opportunity

January 14, 20250228

How Much Does an Explainer Video Actually Cost? [New Data]

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I wou