Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience
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In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experienci
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When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working
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Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on In
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AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competitio
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We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes:
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Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No waste
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“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. An
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In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bo
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Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a
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Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially i
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Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, w
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When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They've mastered the art of turning healthy beverages i
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Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's
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Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and
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AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive ma
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As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect”
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Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days
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Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your abi
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