Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It
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Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away f
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Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those wit
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As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a con
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I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or te
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Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle wh
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As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even t
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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall,
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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! Each week,
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I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morn
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Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How wi
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A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So,
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The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And i
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A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So,
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I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my fo
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“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing ex
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Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one wo
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Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video sin
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As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been givin
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Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today
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