Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns
Read MoreVideo is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems
Read MoreI’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a
Read MoreWhen I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels. I certainly didn’t expect to unc
Read MoreIn the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you th
Read MoreThe headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm
Read MoreAs of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If y
Read MoreThey say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thrivi
Read MoreIf you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community man
Read MoreHaving a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jo
Read MoreThe concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from
Read MoreA few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience,
Read MoreKieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested usi
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was bo
Read MoreIt’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Go
Read MoreGaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instag
Read MoreConfession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does i
Read MoreFrom P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? C
Read MoreWhenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Ap
Read MoreWhile many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visi
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