I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (wo
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique abi
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As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile that tells my unique story. The same is
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As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest p
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By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists. So I started my festive, timely conversation with Spotif
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Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed m
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It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing
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Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automatio
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Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of
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“Teamwork makes the dream work,” is one of my favorite teamwork quotes. Seriously, I’ve said this quote in the office and on Zoom. I’ve even set it as
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Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. F
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It’s officially the holiday season. If 70% of your workforce is remote, like we are at HubSpot, that means it’s time to come up with a few virtual hol
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about
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With the endless amount of newsletters people can subscribe to, email marketers have a lot to compete with in their subscribers’ inboxes. Email newsle
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If you're sipping an oat milk latte as you read this, you're in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly's killer guerilla mar
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Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on t
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This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he
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The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot's Senior D
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AI has gone mainstream. Although the technology is still evolving, it’s already changing how we work. With the help of AI-powered tools, us workers c
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Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made
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