Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more
Read MoreYouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators w
Read MoreTikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new marke
Read MoreGoogle announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset sugg
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I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood s
Read MoreGoogle has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking signal, in a light manner. Goog
Read MoreTikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Pho
Read MoreMicrosoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance re
Read MoreApple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Adv
Read MoreInvesting time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opport
Read MoreEarlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search an
Read MoreWe are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking vo
Read MoreWhile many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Intern
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Creating social media strategies can be overwhelming, especially when you’re just launching your brand or just building your online presence for
Read MoreMicrosoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises
Read MoreJoe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok&rs
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The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful
Read MoreHundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both pr
Read MoreGoogle Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgr
Read MoreEntity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph a
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