Marketing - Content Krush

November 26, 20240293

The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips]

To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase revenue or improve your customer

November 25, 20240283

How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits

November 25, 20240337

Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit

You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of yea

November 25, 20240331

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So I set out to find what those r

November 22, 20240434

12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]

I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going t

November 21, 20240329

Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism

November 21, 20240610

Scheduling Instagram Reels: The Complete Guide

It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens, and posting to social media isn’t

November 21, 20240539

What Is a CMS and Why Should You Care?

When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS. It felt like learni

November 20, 20240518

Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]

You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing st

November 20, 20240346

Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s r

November 20, 20240424

What Is a Risk Assessment? My Complete Guide [+ Free Template]

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential rep

November 19, 20240319

How Brands Can Act Responsibly During a Crisis

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morni

November 19, 20240672

Here’s How I Write a Resignation Letter That Makes a Good Last Impression

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written

November 19, 20240282

Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the un

November 19, 20240316

Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived t

November 19, 20240328

The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]

I was in high school when I uploaded my first Instagram post, and now that I'm almost 30, I can say for sure I've changed a lot since then. The same c

November 18, 20240458

How To Make Engaging Videos: 6 Psychology-Backed Hacks

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't offer real value or be truly engaging. Short v

November 15, 20240309

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “hol