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Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seas
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Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a
Read MoreIt was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strate
Read MoreGoogle accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unseale
Read MoreBest of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model i
Read MoreGoogle is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The i
Read MoreLinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party c
Read MoreIn-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products
Read MoreIt’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (educ
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As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you ca
Read MoreGoogle announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and c
Read MoreInstagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start
Read MoreGoogle Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google A
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Search Engine Land » PPC » Google Analytics 4 updates Advertising workspace to simplify reporting Google Analytics 4 is updating its Adver
Read MoreGoogle announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editin
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If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that&rs
Read MoreNow we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Why we care. Reddit was alre
Read MoreAs search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has shifted from quantit
Read MoreGoogle Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign managemen
Read MorePinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaini
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