AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just t
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A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just a
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Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This
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Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even em
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If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some o
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In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted t
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My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly
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Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their
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Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
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When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Ho
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I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions fr
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How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashi
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Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts t
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At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven
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Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-marke
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There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with
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A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collabora
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We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real pro
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The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free eboo
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