When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact
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I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so ... self-promoting. Wer
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Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpie
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Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddl
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We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter,
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Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned
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When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain cle
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Okay. So if you've been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So when I go to a rest
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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-marke
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Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in t
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Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social p
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In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering
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Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and mark
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I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote thems
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When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain cle
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Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update.
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The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but t
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I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to presen
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Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can
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