I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results
Read MoreI’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained ea
Read MoreA couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app). And while I've proudly held firm in
Read MoreIf you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to
Read MoreLike many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re
Read MoreWith the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may alread
Read MoreLinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for atten
Read MoreIf you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master's take: "The amount of blog posts
Read MoreYou know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of s
Read MoreThe actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and
Read MoreChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re
Read MoreA few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the j
Read MoreWith 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other ma
Read MoreLook, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube
Read MoreWhen clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across
Read MoreWelcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
Read MoreLimited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than co
Read More“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented wit
Read MoreSince late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level anal
Read MoreEvery few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question:
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