Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13 months ago and have not had imp
Read MoreTikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content idea
Read MoreRecent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This a
Read More
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity
Read MoreGoogle has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the &ld
Read MoreGoogle confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some
Read More
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and
Read MoreGoogle Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser. Google
Read MoreThe impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO
Read MoreIn PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers
Read MoreFor years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search l
Read More
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally dropped f
Read More
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone. Nicola Agius on February 28
Read MoreGoogle is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial loss
Read MoreGoogle Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this rep
Read MoreBrands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the quest
Read MoreGoogle’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Goo
Read More
Nigerian fintech company OjirehPrime has changed its name to Pryme to expand to Europe, Central Asia, and the United Kingdom. The company said it has
Read More
For Lanre*, a Lagos-based businessman, the past month has been a nightmare. Unable to access customer data, which he has painstakingly collected over
Read MoreGoogle is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will ha
Read More