Interswitch, the Visa-backed Nigerian payments giant, has merged with M-Kudi, a mobile money provider, as it seeks a payment service bank (PSB) licens
Read MoreTikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through t
Read MoreThe U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America.
Read MoreBest of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model i
Read MorePerformance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain po
Read MoreI noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the S
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One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming convent
Read MoreMeta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more
Read MoreYouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators w
Read MoreTikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new marke
Read MoreGoogle announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset sugg
Read MoreGoogle has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking signal, in a light manner. Goog
Read MoreTikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Pho
Read MoreMicrosoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance re
Read MoreApple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Adv
Read MoreInvesting time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opport
Read MoreEarlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search an
Read MoreWe are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking vo
Read MoreWhile many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Intern
Read MoreMicrosoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises
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