When Wale Akanbi, a former CTO and co-founder of Aella, a Nigerian financial and credit solutions provider, relocated to the UK in 2021, he struggled
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
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If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR cr
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Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just
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AI Overviews, Zero-Click Search, and the Future of SEO Organic search has always been a fast-paced, ever-changing game, but in 2025 the rules are shif
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7 game-changing st
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Alami Capital, an investment firm that connects entrepreneurs with capital and delivers projects, has unveiled The LaunchPad, a venture-building platf
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HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications
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With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to conn
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Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it? Marketing i
Read MoreContent syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, conten
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In 2024, Nigerians imported ₦60.59 trillion (~$40 billion) worth of goods according to the National Bureau of Statistics (NBS). Manufactured products
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When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. T
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Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGP
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Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped
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There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest ind
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There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest ind
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Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media marketing have been happening for yea
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When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-lin
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A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It t
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