Modern marketing is less pushy than yesteryear's — and I love that. It’s less about forcing your message on people and more about helping. However, pe
Read MoreIn addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champ
Read MoreHello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-marke
Read MoreFor most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost always online and on t
Read MoreI was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects
Read MoreTwo years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, th
Read MoreLike many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone ca
Read MoreThe Top Marketing Trends of 2025 & How They’ve Changed Since 2024 [Data from 1400+ Global Marketers]
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you‘re a marketer like myself
Read MoreDespite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers can use to refine th
Read MoreCarbon, the Nigerian digital bank known for its loans-led approach to banking, has partnered with Verve, the Interswitch-owned card scheme to resume i
Read MoreWhen I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made
Read More“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to me several times over the cours
Read MoreWhat Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the same level
Read MoreAs an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competi
Read MoreLet's get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s
Read MoreWhether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content str
Read MoreHere’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting
Read MoreI primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior mo
Read More“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had transformed
Read MoreFrom P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that th
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