Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This
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Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even em
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If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some o
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What’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features Screaming Frog has just rolled out its most significant u
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Wave, one of Africa’s most valuable startups, has raised a $137 million debt round to bolster its working capital and drive expansion across existing
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Intron, a Nigerian AI company that provides speech-to-text transcription tools for healthcare workers, is introducing new speech recognition and text-
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Lendsqr grew from a side project to four failed product launches and found product-market fit, twice. If anyone in Nigeria could solve a fintech or cr
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In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted t
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My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly
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Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being overlooked and misundersto
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Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their
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For the first time, everyday Nigerian investors surpassed institutional investors in Q1 2024, capturing 1.1% more of capital markets investments than
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Johannesburg is a magnet for Africa’s workforce. Migrants from Zimbabwe, Nigeria, the Democratic Republic of Congo (DRC), Uganda, and beyond flock to
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Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
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When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Ho
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I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions fr
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How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashi
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Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts t
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In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful p
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At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven
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