Schema How-To: Product & Review Markup for Enhanced Search Visibility Ever noticed products on Google that show ratings, prices, and images—right
Read More
The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 b
Read More
Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible.
Read More
Running a logistics business is far from easy. From juggling multiple shipments to coordinating with carriers, tracking deliveries, and keeping custom
Read More
Three years after shelving its initial cross-border remittance plans, Nigerian neobank Kuda Technologies has relaunched with a multi-currency wallet t
Read More
If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok
Read More
In the hierarchy of Africa’s fintech narrative, Francophone countries are often second placed. The Anglophone giants—Nigeria, Kenya, and South Africa—
Read More
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I
Read More
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And
Read More
As mobile banking adoption surges across Nigeria, users demand faster and simpler ways to manage their money, without switching apps or dealing with c
Read More
On most maps of African venture capital, Uganda does not even make the key. Investors, accelerators, tech reporters—almost everyone has their gaze fix
Read More
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but b
Read More
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals i
Read More
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just t
Read More
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just a
Read More
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This
Read More
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even em
Read More
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some o
Read More
What’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features Screaming Frog has just rolled out its most significant u
Read More
Wave, one of Africa’s most valuable startups, has raised a $137 million debt round to bolster its working capital and drive expansion across existing
Read More