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With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other ma
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By March 2025, Mubarak Umar had spent a year and a half working as a supplier agent for Sun King, a solar company in Ibadan, western Nigeria, earning
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Releaf Earth, a Nigerian climate-agritech startup, has launched the country’s first operational industrial biochar production facility in Iwuru, Cross
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For most Nigerians, the moment a bank transfer goes awry—money deducted, but no value received—the ordeal begins: emails to customer service, hours on
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Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube
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When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
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Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than co
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“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented wit
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In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful p
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Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level anal
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Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question:
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I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in t
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LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing wh
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Kenya is proposing to scrap tax breaks on employee stock ownership plans (ESOPs) for early-stage startups, a move that risks gutting one of the few in
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Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page example
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
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When you call a customer care service line, you’re likely to hear from a representative that “this call is recorded for quality purposes.” The promise
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One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google
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In Lagos, the memory of October 20, 2020, still haunts Daniel Tambee, a Nigerian blockchain developer. That night, at the Lekki Tollgate, military per
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