Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in
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The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where deal flow
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Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while en
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How to Add Person Schema Markup to Strengthen Your Personal Brand Online If you’re someone in the public eye—like an artist, author, speaker, founder,
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Schema How-To: Product & Review Markup for Enhanced Search Visibility Ever noticed products on Google that show ratings, prices, and images—right
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The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 b
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Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible.
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Running a logistics business is far from easy. From juggling multiple shipments to coordinating with carriers, tracking deliveries, and keeping custom
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Three years after shelving its initial cross-border remittance plans, Nigerian neobank Kuda Technologies has relaunched with a multi-currency wallet t
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If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok
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In the hierarchy of Africa’s fintech narrative, Francophone countries are often second placed. The Anglophone giants—Nigeria, Kenya, and South Africa—
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I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I
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In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And
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As mobile banking adoption surges across Nigeria, users demand faster and simpler ways to manage their money, without switching apps or dealing with c
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On most maps of African venture capital, Uganda does not even make the key. Investors, accelerators, tech reporters—almost everyone has their gaze fix
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Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but b
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Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals i
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AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just t
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A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just a
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Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This
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