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When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regar
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I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how th
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I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading
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Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability
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I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create
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No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential rep
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As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s r
Read MoreIndustry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances a
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As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated c
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When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually like
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was
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As a marketer, my professional bio is the best way to, well, market myself. From generalist to content strategist and agency to enterprise, my role ha
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Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. E
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Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances a
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Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to
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Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’
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Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI
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The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like almo
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No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy
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When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just
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