Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers can use to refine th
Read MoreCarbon, the Nigerian digital bank known for its loans-led approach to banking, has partnered with Verve, the Interswitch-owned card scheme to resume i
Read MoreWhen I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made
Read More“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to me several times over the cours
Read MoreWhat Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the same level
Read MoreAs an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competi
Read MoreLet's get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s
Read MoreWhether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content str
Read MoreHere’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting
Read MoreI primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior mo
Read More“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I was sharing how AI had transformed
Read MoreFrom P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that th
Read MoreNowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who w
Read MoreI’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, an
Read MoreLanding pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin
Read MoreAs a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring ou
Read MoreWhen I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email
Read MoreThe words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s why, when budgeting season ro
Read MoreRecent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain y
Read MoreBeing a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The compe
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