LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing wh
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Kenya is proposing to scrap tax breaks on employee stock ownership plans (ESOPs) for early-stage startups, a move that risks gutting one of the few in
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Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page example
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners
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When you call a customer care service line, you’re likely to hear from a representative that “this call is recorded for quality purposes.” The promise
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One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google
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In Lagos, the memory of October 20, 2020, still haunts Daniel Tambee, a Nigerian blockchain developer. That night, at the Lekki Tollgate, military per
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Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've fou
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My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black Friday
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In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sa
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The Competition Authority of Kenya (CAK) has cleared Nigerian fintech Moniepoint to acquire a 78% stake in Sumac Microfinance Bank, paving the way for
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When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whol
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SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing
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Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than cr
Read MoreFew founders dare to take on the challenge of preserving Africa’s linguistic heritage. Anthony Otaigbe is one of them. When I first stumbled on Izesan
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Fincra, a payment infrastructure provider that serves remittance companies and businesses, has obtained a Third Party Payments Provider (TPPP) licence
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Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps, and
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I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KP
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When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as
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Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating a
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