If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next gen
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As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing s
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Nigeria has been lobbying Flutterwave, its most valuable startup, to list on the Nigerian Exchange (NGX) since 2023. The government believes a high-pr
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As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with thre
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If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in
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At the start of my marketing career, I managed two small email lists — one for my beauty blog and another for a literary magazine — and this experienc
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Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about o
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Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone
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I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a
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If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis cre
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Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return
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Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations,
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Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s
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“If you build it, they will come” worked well in "Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach
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Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending
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When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly t
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The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media e
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Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, yo
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I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entir
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Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important en
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