I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest pie
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South African fintech startup SOLmate has doubled its active user base over the past year to about 100,000, driven by soaring demand for eWallet servi
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Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can only assume is buildi
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A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing m
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Oxygen X Finance Company Limited, the digital lending subsidiary of Access Holdings Plc, disbursed ₦152 million ($95,000) in consumer loans in 2024, m
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Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the
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As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to viral memes — but infogra
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It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI to
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I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. Th
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When I first started my small business, advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV commercials or
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Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social medi
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You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and
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Nigerian lending software startup, Lendsqr, is building an artificial intelligence model that analyses borrowers’ voices and faces to determine if the
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I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Matte
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The value of mobile money transactions in Kenya dropped sharply over the 12 months to February 2025, falling by 19.6% from KES 790.8 billion ($6.13 bi
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When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads.
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Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate acro
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Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. In the U.S. alone, 7
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You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the tren
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The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Ele
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